We recently caught up with REVOLVE's brand director Anna Tran about the cult e-tailer's boss Instagram marketing strategy.
Here's what she had to say.
Unless you've been living under a rock, you've heard of REVOLVE, the LA-based e-tailer extraordinaire that basically grew their lifestyle brand to cult status by leveraging Instagram. 💁
You guys know we like to geek out on social media stuff (obvi, we built a whole company around it). So when a business really grasps what Instagram is all about and, for lack of a better expression, genuinely "gets it," we tend to naturally feel a gravitational pull towards it. Lucky for us, the feelings were mutual for REVOLVE, and the fashion and lifestyle e-comm leader became one of our customers.
It's a genuine pleasure to work with them on a daily basis, and for that we have their entire team to thank. But more specifically, the ever so lovely Anna Tran, who (wo)mans all image-related operations. She's the girl behind the branding, the one who holds it all in her hands. The one who makes sure that all of REVOLVE's channels speak their customer's language. The one that spreads the company's ethos in that perfectly crafted and honed brand voice.
Now, if you're a business that's marketing on Instagram and aren't familiar with REVOLVE, it's time to take out your notepads — they can probably write the manual on how to build a successful account and have it trickle into all aspects of their operations. As for the other side of Insta, aka the nitty gritty of everyday content performance measurement, granular data, and strategy-informing stats, they have us. 🤗
Remember our event with Conde Nast last fall? Anna was one of our key panelists on the social strategy presentation, and we caught up with her right before she took to the stage to pick her brain about the REVOLVE Instagram marketing strategy, as well as how Dash Hudson helps her do her job better.
For your viewing pleasure, here's how that chat went.
Fallen in love with Anna yet? Now go give REVOLVE a follow and never look back.