Every day, consumers head to Google Image Search for ideas and visual inspiration to plan and guide their next purchase. In March, Google announced their new Shoppable Images at Shoptalk, and now, through Dash Hudson, you’ll be able to easily tag products that appear in your images to help your customers shop your content faster.
As the leading visual marketing platform, Dash Hudson is excited to announce our integration with Google’s Shoppable Image Ads. Read on for more information and how to grow your revenue using Dash Hudson.
Shoppable Google images use highly engaging lifestyle imagery, similar to those you would typically see on Instagram or Pinterest. When consumers are seeking answers to broad search queries like “home office ideas” or “natural beauty look”, Google Image Search will now include shoppable ads with relevant products tagged within them, making it easy to go from inspiration to purchase in a heartbeat.
What does this mean for marketers? An opportunity to leverage your existing lifestyle content on a new channel, with a new audience, while seriously increasing e-commerce traffic and revenue.
Through Dash Hudson, easily tag products that appear in your images to help your customers shop your content faster. For relevant Google searches, your tagged images will be shown on the results page, compelling consumers to click through and drive traffic to your e-commerce site.
Get in touch with us. We will get you started by connecting your product feed to Dash Hudson, and show you how to start tagging photos to make them shoppable. Please let us know if you’re interested and we'd be happy to get you started!