How to Increase Traffic To Your Website Using Likeshop

Elise Ngobi
March 28, 2019
Last Updated On

Imagine a land where your average CTR from Instagram is 75%...



One of the fundamental questions social media managers often ask themselves is how do I drive traffic from social media? Leveraging Instagram as a traffic driver is a great strategy, but changing the link in bio every time a new post goes live is tedious and time-consuming. This will also quickly render old posts useless if the link in bio is constantly changing. LikeShop is your key to an evergreen Instagram feed.

Social Media Traffic: The User Journey

LikeShop is Dash Hudson’s link in bio solution. The tool allows you to attach URLs to everything you post. When you add a link to a post, it automatically populates on your LikeShop page—a distraction-free replica of your feed—where it lives forever.

instagram for publishers




“But having a link in bio adds an extra step for our audience to get from our feed to our website” we hear you say. Yes, it does. But it also creates an extra step on the way back too. Whether we realize it or not, we are all likely guilty of going into the LikeShop abyss and emerging hours later.

Imagine you’re scrolling down your unchronological Instagram feed when you see a post about your favourite celebrity to snoop on with a “Link in bio” caption. You tap through to the publisher’s profile and straight to the LikeShop Instagram link. This is where you see the same image you saw on the feed, tap the image, and get the scoop. When you’re done reading that article, you tap back (here’s the twist) and where do you end up? Back in the publisher’s LikeShop Instagram. Only now, you’re in the mood to read, so you see another image and wonder what content might be behind it, and down the rabbit hole you go. 

You can read more in-depth about selling on Instagram and our LikeShop user's CTR broken out per industry. Strategy is nothing without the data to back it up right?

Using LikeShop On Instagram: Making The Switch

The world’s best publishers and brands are using LikeShop right now to increase web traffic through social media and drive new e-commerce revenue with shoppable content. Audiences are getting used to this journey and experience—they’re even starting to expect it.

Changing out the link every time you post is a headache. With is the alternative without using LikeShop, If an avid reader sees something you posted two days ago and wants to read the article, they’d go to your profile and hit the link in bio only to be directed to the page you changed it to this morning. After an experience like this, the chances of them clicking that link again are slim-to-none. We’ve solved this problem. 

With Dash Hudson, your LikeShop link can live in your bio forever and you can add as much content as your audience desires. Once it’s set up, you’ll wonder what you ever did without it.

FAQS

How do I promote my website online?

One of the easiest and most effective ways to promote your website online is through social media. This can be done organically (i.e. posting relevant content to your accounts) or through paid or sponsored ads on the platform. If you’re starting out with a smaller following, sponsored ads are a way to get the reach you’re looking for. 

Which social media is the best for website traffic?

The best social channels to use to increase website traffic are YouTube, Facebook, Instagram and TikTok. The reasoning behind this is that these are the most popular platforms in 2022, and will inevitably increase your website traffic if you are using them correctly and they align with your brand goals. 

How can I increase my social media traffic?

Start by optimizing your social profiles. Oftentimes, your profile is your brand's first impression to a lot of users, so ensure it’s exactly what you want users to see. Next, build out a content strategy. It’s important to know what’s coming for your social channels rather than flying by the seat of your pants day today. 

We also recommend utilizing social marketing tools in order to get the most out of your content. These tools will give you access to things like Likeshop, scheduling options and dashboards for organizing and analyzing data.


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