The ever-changing nature of social media gives creatives room to experiment and explore—and, for a premium audio brand like Master & Dynamic, exploration is the key to unlocking a five-star feed. Dash Hudson spoke to the man behind the profile, Alexander Atkins, about his masterful, dynamic 😉 approach to social and the data that drives decisions. Here’s what you need to know:
All great ideas start somewhere. For Master & Dynamic, it was a WWII-era set of aviation headphones that sparked their journey into audio gear. With a focus on quality, longevity, and clean, crisp design, the brand’s product ethos had to seamlessly translate into engaging cross-channel content—and that’s where social media manager Alexander Atkins is leading the charge. How does he do it? Details, design, and data.
Sleek flat lays and product close-ups are a great visual foundation but, for Atkins, it’s the character of his audience that inspires creative direction. Who is the Master & Dynamic customer, what do they care about, and where do they take their headphones? The brand’s #EscapeToExplore hashtag, fueled by an obsession with travel, helped populate its feed with beautiful destinations that reinforce a core message: your headphones are a part of your journey.
Of course, experimenting is always a risk in the business world. So, when it’s time to project the brand story forward on social and make decisions about what comes next, Atkins turns to data. Dash Hudson provides the powerful insight he needs into how Master & Dynamic’s target audiences interact with content, from posts to Stories to UGC—and at a granular level he can customize.
Watch the full interview here 👇
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