TikTok’s growth isn’t slowing down anytime soon and the opportunities for brands on the platform continue to skyrocket. Our brand strategy team recently brought together the Dash Hudson community for a virtual discussion on how brands can use TikTok to amplify their social strategies. Here’s what you’ll learn in the video:
If you haven’t heard, TikTok is taking over the masses. The app started out as a favorite among Gen Zers but has quickly transcended generations with over 800 million active monthly users. From celebrities and influencers, to moms and dogs, everyone is getting in on the action. And it’s due time that more brands capitalize on TikTok’s traffic and global visibility.
Brands like Chipotle, Fenty Beauty, and the NBA have mastered how to tap into the viral magic of TikTok. The platform is unlike any other social channel you’ve interacted with. TikTok revolves around trends, music, and of course, the For You page. There’s no clear-cut strategy for TikTok success (aka a direct path to the FYP), but brands across industries are testing the waters with organic and paid TikTok content—and it’s paying off in terms of brand relevance and reach.
Our brand strategy team recently brought together the Dash Hudson community for a virtual discussion on TikTok for brands. We covered everything marketers need to know to get started on TikTok and tap into the platform that’s taken the social world by storm. Our savvy brand strategists Monique Pellerin and Taylor Publicover discussed the TikTok marketing landscape for brands, and the biggest opportunities the app offers for brands to capture new audiences and drive brand awareness. And not to worry—we recorded the discussion to give you the chance to get up to speed on the latest TikTok trends.