Entering the digital world can feel like an uphill battle in any industry but, for financial services brands, millennial and Gen Z consumers have completely shifted the landscape. Today’s consumers have high expectations for the brands they interact with, especially when it comes to a brand’s digital experience. And that holds true for the financial services sector.
Millennials use online channels for banking 92% more than any other generation. Technology has turned the industry upside down, pushing brands to embrace new marketing channels and curate compelling content and innovative brand narratives. Personalization, timely campaigns, and authentic storytelling should be top of mind for brands to make a statement in the evolving financial services sector.
In the era of Venmo, PayPal, and RobinHood, marketers need to swap traditional marketing tactics for engaging online experiences. Maximizing ROI on channels like Instagram and Pinterest requires a data-driven strategy and agile content planning. Understanding the KPIs that matter most, industry benchmarks, and latest visual trends is critical to success. Brands need to tap into innovative technologies and leverage real-time insights to capture and retain online consumers.
Take a risk-averse approach to social marketing. Dash Hudson’s latest ebook is a one-stop shop for financial services brands to maximize ROI across social channels. Dive into how consumer behavior has shifted and learn how to stay ahead of the curve with data-driven insights, industry trends, and compelling visuals. Go all in on Instagram, Pinterest, and TikTok to make a meaningful impact with millennial and Gen Z consumers.
Here’s what you’ll learn: