The B2B Industry Social Media Benchmarks

The Average Monthly Growth Rate measures the rate at which a B2B brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Many brands in the B2B industry have well-established Instagram presences, leading to a natural saturation in growth. YouTube has recently experienced growth as users increasingly shift from traditional media to social media for entertainment.

B2B Industry Highlights From Leading Brands

L'industrie B2B affiche une forte croissance et engagement sur Instagram, TikTok et YouTube, capitalisant sur un contenu de qualité pour engager son public de niche. Malgré des audiences plus réduites, la pertinence et la profondeur du contenu ont suscité une interaction et un intérêt significatifs.

Canva

Canva’s TikToks are a masterclass on tutorials, demonstrating the simplicity and versatility of its platform in a matter of seconds. This approach captures users’ interest and immediately conveys the value of using Canva.

Canva outperforms the average engagement rate for B2B brands by +286.4%.

Notability

Notability uses Instagram to showcase its versatile note-taking features with visually appealing, educational content. Its strategy involves fast-paced demonstrations, often in partnership with real users, which adds a level of authenticity that inspires engagement.

Notability outperforms the average engagement rate for B2B brands by +300%.

Grammarly

Grammarly uses YouTube as an extension of its tool, educating users on how to write impactful content. This strategy effectively uses YouTube to its fullest potential as a long-form video channel, where users reward brands that provide an abundance of value.

Grammarly outperforms the average video views for B2B brands by +832.6%.

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In This B2B Industry Benchmark Report You’ll Learn:

• Instagram est une plateforme prometteuse pour les marques B2B, avec des possibilités d'accroître la notoriété de la marque grâce à des stratégies de contenu ciblées.
• L'efficacité du site B2B engagement sur TikTok, ce qui indique que son contenu trouve un écho favorable auprès d'un public niche mais actif.
• La préférence pour le contenu vidéo approfondi et de longue durée sur YouTube, soulignant le succès de l'industrie B2B dans l'engagement des spectateurs avec des informations détaillées.
• Stratégies permettant aux marques B2B de tirer parti de la qualité et de la pertinence de leur contenu sur les plateformes sociales, afin d'améliorer engagement et le potentiel de croissance.