The CPG Industry Social Media Benchmarks
The Social Media Benchmarks for CPG Brands To Maximize ROI
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To win in today’s social media landscape, CPG brands must understand what truly resonates with their audiences to maximize ROI and achieve lasting success. While metrics like follower count and growth rate remain essential, CPG brands are focusing on metrics such as engagement, owned reach and posting cadence to gain a deeper understanding of how content is received.
In Dash Hudson’s latest TikTok, Instagram and YouTube benchmark reports, uncover which CPG KPIs are critical to brands’ social strategies and learn how leading brands are staying ahead of the competition.
CPG Industry Benchmarks and Statistics
Taux de croissance mensuel moyen des médias sociaux pour Followers/ Abonnés
TikTok
6.0%
0.7%
Youtube
1.1%
* Les données sur le taux de croissance des suiveurs sont tirées de l'étude 2024 CPG Industry Benchmarks. Voir le rapport pour la méthodologie complète.
The Average Monthly Growth Rate measures the rate at which a CPG brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Many brands in the CPG industry have well-established Instagram presences, leading to a natural saturation in growth. YouTube has recently experienced growth as users increasingly shift from traditional media to social media for entertainment.
CPG Industry Highlights From Leading Brands
L'industrie des produits de grande consommation excelle dans l'établissement d'un lien avec le public, en faisant preuve d'agilité et d'une voix de marque forte sur les plateformes de médias sociaux. Des scores de divertissement élevés sur Instagram, une narration créative sur TikTok et une position de leader sur YouTube mettent en évidence une stratégie de contenu réussie. video views sur YouTube soulignent le succès de la stratégie de contenu de l'industrie.
Olay
Olay accomplishes high engagement on TikTok with its relatable lo-fi content that resonates well with the platform’s predominantly younger audience.
Olay outperforms the average engagement rate for CPG brands by +102.3%.
Cheez-It
Cheez-It excels on Instagram with its humorous approach to events and delicious recipes, showcasing its snack variety in relatable, everyday contexts.
Cheez-It outperforms the average engagement rate for CPG brands by +500%.
Cheetos
Cheetos garners high video views on YouTube with its creative commercials and entertaining product campaigns, often featuring its iconic mascot, Chester Cheetah.
Cheetos outperforms the average video views for CPG brands by +621%.
In This Consumer Goods Industry Benchmark Report You’ll Learn:
- Comment l'agilité et engagement avec trends sur Instagram ont renforcé la position de l'industrie des produits de grande consommation Entertainment Score.
- L'impact de la narration créative sur TikTok, l'obtention de taux élevés de engagement et une forte connexion de la voix de la marque avec les clients.
- Le leadership de l'industrie sur YouTube video viewsainsi que la nécessité d'améliorer le site engagement et l'interaction avec les téléspectateurs.
- L'équilibre efficace de l'industrie entre la cohérence du contenu et engagement sur les différentes plateformes, qui lui permet d'établir un lien avec le public.
Dash Hudson pulled a sample of global and international companies across TikTok (n=1,073), Instagram (n=2,965), and YouTube (n=685), analyzing their activity between Jul 1, 2023 – Dec 31, 2023, to determine average performance against a predetermined set of KPIs. We have included handles with a minimum of 1K followers.