The Home Industry Social Media Benchmarks

The Average Monthly Growth Rate measures the rate at which a home brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Many brands in the Home industry have well-established Instagram presences, leading to a natural saturation in growth. YouTube has recently experienced growth as users increasingly shift from traditional media to social media for entertainment.

Home Industry Highlights From Leading Brands

Les marques de maison découvrent des opportunités dans le divertissement et la cohérence du contenu à travers les médias sociaux. Instagram révèle un besoin de contenu vidéo plus engageant, TikTok montre une audience prête à augmenter sa production et YouTube met en évidence une forte rétention avec un potentiel pour Shorts.

Ototo Design

Ototo Design stands out on social with its unique and playful approach to everyday household items. Its products’ visual appeal, which range from kitchen gadgets to home accessories, receive high engagement.

Ototo Design outperforms the average engagement rate for home brands by +65.85%.

Tekla Fabrics

Tekla Fabrics effectively uses Instagram to highlight its minimalist and sustainable home textiles and bedding. The strategy focuses on simple, yet high-quality imagery with an aura of comfort around its products. This resonates with Instagram’s audiences who value aesthetics and environmental consciousness.

Tekla outperforms the average engagement rate for home brands by +500%.

West Elm

West Elm innovates with its informative commercials, which act as how to tutorials. Everything from how to decorate guest rooms to how to fold napkins, this educational approach appeals to viewers interested in upping their home aesthetics game.

West Elm outperforms the average video views for home brands by +144%.

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In This Home and Hone Decor Industry Benchmark Report You’ll Learn:

• The need for home brands on Instagram to enhance their video strategy for better engagement and audience resonance.
• Opportunities on TikTok for the home industry to expand its reach through optimized content and increased video production.
• The untapped potential of YouTube Shorts for home brands, despite high retention rates with their current long-form content.
• Stratégies d'amélioration de la valeur et de la cohérence du divertissement, essentielles pour stimuler la croissance et engagement sur toutes les plates-formes.