Social Driven Storytelling

The power of the modern publisher rests in its authority, quality of content, and distribution. Dash Hudson works with the world’s best publishers to increase page views, improve content performance, and generate new revenue.

Publishing Industry

The art of storytelling will always be the heart and soul of the publishing industry, but in today’s digital era, a robust visual content strategy is essential for publishing brands to reach and expand their audiences. The publishers that have emerged with successful visual marketing strategies are harnessing the power of social media to engage and connect with readers. Dash Hudson dives deep into the KPIs publishers care most about to provide the industry standards to help guide strategy and goals.

2021 Publishing Instagram Benchmarks: Understanding COVID’s Impact

Get the KPIs that will help you understand your current numbers, and guide strategy and goals in 2021.

Average Engagement Rate
Get the Benchmark Report

Drive Performance and ROI.


Understand content performance across all of your visual assets.

Page Views

Increase site page views referred by Instagram by 800%.


Build and monetize new audiences on the channels that matter most.
"Since using Dash Hudson our engagement rate across the whole Hearst UK portfolio has increased by 40%."
Ian Mackey,
Director of Content Strategy and Performance Marketing

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