Bridget Evans

Head of Business Marketing, Instagram Shopping

Bridget is brand marketing lead who’s experience consists of developing B2B and B2C strategies for Fortune 500 and emerging businesses. She delivers nimble and data-driven campaigns, and has led influencer, social and e-commerce strategies for businesses as diverse as J.P. Morgan Chase, Amazon, Sour Patch Kids and Coach to maximize impact with a high creative bar. In her current role, Bridget gets to focus her time on a great passion: shopping. As the head of business marketing for Instagram Shopping, Bridget aims to drive awareness and education for how businesses of all sizes can use Instagram’s e-commerce solutions to effectively reach new customers and connect with people who love to shop.

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E-tailtainment and the Evolution of Instagram
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