Sam Holden

Social Media Manager

Currently working at Australian retailer DECJUBA leading their social media team, previously at Cotton On (@cottonon) managing their global social strategy.

Sam is a fashion retail marketer with over six years experience managing social media accounts for some of Australia and New Zealand’s largest retailers. Sam knows how to create a cut-through brand presence and social media voice, at a global scale. While working across social content, strategy, and storytelling for brands Sam gets excited by creating and identifying content that drives conversion on social. Short form vertical video is something he’s most excited about pushing with the brands he’s worked with.


Gen Z and Millennial Marketing: Evolving with Shifts in Consumer Shopping
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