Dash Hudson Presents

About Savvy

Available now on-demand, watch our exclusive one-day virtual conference designed for the savviest social media marketers and executives. Hear insights from industry leaders on the social channels, formats, and strategies propelling the top brands of today to greatness, how to inspire audiences to action in the age of social commerce, and the importance of leveraging data-driven creative every step of the way.

On-Demand Sessions

Hear from social media and digital marketing experts:

The State of Social Media: A Discussion on the Current Digital Landscape

To begin the day, we’ll analyze the present state of digital and social media. Consumer experience online, behaviors and trends in the space, and important factors to consider for 2022 and beyond, will be discussed in a conversation between Forrester and Dash Hudson.

With:
Jessica Liu
Senior Analyst at Forrester
Marie La France
VP of Strategy at Dash Hudson

Impact

Digital marketing tactics for data-driven creatives

Workshop

Cross-Channel Measurement: Best Practices for 2022

Omnichannel strategies in 2021 are complex, and require frequent analysis to understand what’s working across marketing tactics. Marketers need measurement strategies, tools, and best practices to keep up with the speed of social, and deliver insights that drive decision-making. Join marketing leaders from the beauty, media, and publishing industries to uncover winning measurement methods in a session hosted by Elise Ngobi, Director of International Growth at Dash Hudson.

With:
Hannah Fillis
Head of Digital Marketing at MECCA
Tracey Lincoln
Senior Manager, Brand Social at Hulu
Abby Sjoberg
Director of Audience Development, Analytics, and Social at Vogue

Workshop

How to Build a Data Informed Influencer Program

Fine jewelry for every day is the Mejuri way, and so is sharing beautifully curated content that sparks attention and inspiration across its digital touchpoints. Many of these images and videos are in collaboration with influencers and creators. In this fireside chat, learn how Mejuri takes an approach to influencer marketing that perfectly balances aesthetic, and data.

With:
Ali Leier
Senior Social Media Manager at Mejuri
Michelle Belcic
VP of International at Dash Hudson

Workshop

The Alchemy of Creativity and Data

Finding a balance between data and creativity is no easy feat. In this workshop, discover how the social team at Bobbi Brown blends social media data with visual acumen to create engaging content, increase interest in the brand’s product online, and reach their digital goals.

With:
Natalie Reece
Global Social and Digital Manager at Bobbi Brown Cosmetics
Deja Stephens
Community and Engagement Associate at Bobbi Brown Cosmetics

Insight

Trusted channel and format insights to supercharge your strategy

Workshop

TikTok Trends: Growing and Thriving No Matter Your Industry

The question on everyone’s mind this year was how to go viral on TikTok. In this session, Dash Hudson’s Vice President of Product, Ryan Sasaki will dive head first into the question of trends on TikTok. How can brands identify and authentically join in? What are the biggest trends, and what do they have in common? Experts from TikTok, Food52, and Teen Vogue weigh in.

With:
Kristina Karassoulis
Head of Luxury Brand Partnerships EMEA at TikTok
Patrick Moynihan
Director, Social Media at Food52
Ysenia Valdez
Social Media Manager at Teen Vogue

Workshop

E-tailtainment and the Evolution of Instagram

Instagram is a space to connect, to be inspired, to shop, and to be entertained. Hear directly from experts at Instagram about how the channel has evolved, and the notable formats and features brands should leverage to connect and convert consumers in the age of short-form video and social commerce.

With:
Bridget Evans
Head of Business Marketing, Instagram Shopping at Instagram
Lauren Kohli
Instagram Business Marketing Manager, Monetization at Instagram

Workshop

Creative Cross Channel Format Marketing

Engaging content is the heartbeat of any visual marketing strategy. It’s what sets a brand apart and captures consumer interest. But with so many digital touchpoints and so much competition for attention, how can brands stop the scroll? Join Dash Hudson’s Head of Content, Michaela Atkinson alongside social media experts from Free People, Peacock, and Pinterest for a session dedicated to creative content strategy that cuts through the noise across today’s key channels.

With:
Ashley Lewin
Sr. Social Media Manager, Editorial at Peacock
Julia West
Social Media Lead at Pinterest
Coleen O'Hara
Associate Manager, Social Media Marketing at Free People

Workshop

The Video Marketing Master Class

Video now reigns supreme on social media. The format provides endless possibilities for brands to engage and entertain audiences, but the video landscape doesn’t come without a few challenges. Join the marketing and entertainment pros at E! News in this workshop that will address current video marketing best practices, hosted by Emily MacKinnon, Sr. Strategic Account Manager at Dash Hudson.

With:
Taylor Banks
Social Media Director at E!News
Kate Rosen
Sr. Producer, Live/Social Content at E!News

Inspire

Inspiring audiences to action in the age of social commerce

Workshop

Optimizing the Digital Customer Journey: Inspiring Audiences to Take Action

The customer journey has never been more digital, or more fragmented than it is now. Brands must maximize every opportunity they have to inspire their audience, in the hopes of garnering engagement, loyalty, and coveted conversions. Join Julie Meredith, Vice President of Marketing at Dash Hudson and three dynamic cross-vertical brands, Dolce Vita, Gorjana, and OUAI, for insight into creating and optimizing a cohesive digital customer experience.

With:
Kerry Norlin
President at Dolce Vita
Kenah Camera
Vice President of Brand Marketing at gorjana
Amanda Martinez
Senior Director of Social and Content at OUAI

Workshop

The Intersection of Community, Creators, and Commerce

A successful social strategy often hinges on brands getting three key elements right—community building, working with creators, and enabling consumers to shop. In this session, Danica Calderhead, Vice President of Brand Strategy at Dash Hudson will discuss the interplay of these fundamental factors with seasoned marketing professionals from Instagram and Draper James.

With:
Marissa Cooley
SVP, Marketing and Creative at Draper James
Michaela O'Shaughnessy
Editorial Lead, Creator Marketing at Instagram

Workshop

Gen Z and Millennial Marketing: Evolving with Shifts in Consumer Shopping

How the generations are using digital spaces at this point in time is a direct reflection of the world around them. With the global state of affairs and rise of social media, buying behaviors are forever changed. Clear delineations have emerged between the ways the generations engage and shop online. Join Sam Holden, a seasoned social media professional formerly of Gen Z focused retailer Cotton On, now at the social marketing helm of Millennial targeted brand Decjuba, for an exploration of these two key demographics behave online, generational considerations for marketing, and tips for building and measuring an effective social commerce strategy. Moderator Kayla Hoolwerf, Senior Customer Success Representative, Dash Hudson

With:
Sam Holden
Social Media Manager at DECJUBA

The Most Fundamental Evolution of Social Media Is Happening Now

The social graph is rapidly becoming the content graph, and marketers should take note. Join Dash Hudson’s co-founder and CEO Thomas Rankin for an exploration of the evolution of the digital landscape and the shift to entertainment on social media, in the context of what it means for brands heading into 2022.

With:
Thomas Rankin
Co-founder and CEO at Dash Hudson

FAQs

Have a question? Maybe we can answer it.

What if I can’t attend the entire event, will sessions be recorded?

Yes, all sessions from Savvy 2021 were recorded and are now available on-demand. To watch, simply navigate to the desired session in the "Sessions" section above. Click the dropdown, and start watching.

Can I apply to speak at Savvy 2022?

We’d love to hear from you! Feel free to email us at savvy@dashhudson.com if you’re interested in participating, and our content team will review your request.

Still curious about something that wasn’t covered in the FAQ?
Drop us a note and we’ll gladly help: savvy@dashhudson.com.

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