The B2B Industry Social Media Benchmarks

The Average Monthly Growth Rate measures the rate at which a B2B brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Many brands in the B2B industry have well-established Instagram presences, leading to a natural saturation in growth. YouTube has recently experienced growth as users increasingly shift from traditional media to social media for entertainment.

B2B Industry Highlights From Leading Brands

The B2B industry showcases strong growth and engagement on Instagram, TikTok and YouTube, capitalizing on quality content to engage its niche audience. Despite smaller audience sizes, the content's relevance and depth have driven significant interaction and interest.

Canva

Canva’s TikToks are a masterclass on tutorials, demonstrating the simplicity and versatility of its platform in a matter of seconds. This approach captures users’ interest and immediately conveys the value of using Canva.

Canva outperforms the average engagement rate for B2B brands by +286.4%.

Notability

Notability uses Instagram to showcase its versatile note-taking features with visually appealing, educational content. Its strategy involves fast-paced demonstrations, often in partnership with real users, which adds a level of authenticity that inspires engagement.

Notability outperforms the average engagement rate for B2B brands by +300%.

Grammarly

Grammarly uses YouTube as an extension of its tool, educating users on how to write impactful content. This strategy effectively uses YouTube to its fullest potential as a long-form video channel, where users reward brands that provide an abundance of value.

Grammarly outperforms the average video views for B2B brands by +832.6%.

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In This B2B Industry Benchmark Report You’ll Learn:

• Instagram is a promising platform for B2B brands, with opportunities to increase brand awareness through targeted content strategies.
• The effectiveness of B2B engagement on TikTok, indicating that its content resonates well with a niche but active audience.
• The preference for in-depth, long-form video content on YouTube, highlighting the B2B industry's success in engaging viewers with detailed information.
• Strategies for B2B brands to leverage their content's quality and relevance across social platforms, enhancing engagement and growth potential.