The Retail Industry Social Media Benchmarks
The Social Media Benchmarks for Retail Brands To Maximize ROI
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To win in today’s social media landscape, retail brands must understand what truly resonates with their audiences to maximize ROI and achieve lasting success. While metrics like follower count and growth rate remain essential, retail brands are focusing on metrics such as engagement, owned reach and posting cadence to gain a deeper understanding of how content is received.
In Dash Hudson’s latest TikTok, Instagram and YouTube benchmark reports, uncover which retail industry KPIs are critical to brands’ social strategies and learn how leading brands are staying ahead of the competition.
Retail Industry Benchmarks and Statistics
Average Monthly Social Media Growth Rate for Followers/Subscribers
TikTok
6.1%
0.6%
Youtube
0.7%
* Follower growth rate data taken from the 2024 Retail Industry Benchmarks. See the report for the full methodology.
The Average Monthly Growth Rate measures the rate at which a Retail brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Many brands in the Retail industry have well-established Instagram presences, leading to a natural saturation in growth. YouTube has recently experienced growth as users increasingly shift from traditional media to social media for entertainment.
Retail Industry Highlights From Leading Brands
The retail industry is navigating a strategic shift towards blending entertainment with commerce. Opportunities on Instagram, TikTok and YouTube suggest a move towards more engaging video content could significantly enhance both reach and engagement.
Barnes & Noble
Barnes & Noble excels on TikTok by tapping into BookTok’s love for reading and literary trends. Its content is both relatable and helpful for those searching for recommendations, earning the brand incredibly high engagement.
Barnes & Noble outperforms the average engagement rate for retail brands by +130.3%.
7-ELEVEN
7-ELEVEN uses Instagram to showcase its wide array of products and convenient services in a visually appealing and humorous way. By highlighting special products and recognizable brand elements, it strengthens the connection with its community.
7-ELEVEN outperforms the average engagement rate for retail brands by +800%.
Foot Locker
Foot Locker has a strong understanding of sneaker enthusiasts. By creating fun content around the latest releases, exclusive launches and the sneakerhead lifestyle, Foot Locker successfully blends sports and fashion to maximize results.
Foot Locker outperforms the average video views for retail brands by +908.3%.
In This Retail Benchmarks Report You’ll Learn:
- The potential for increased reach on Instagram through a pivot to more video content.
- Challenges and opportunities on TikTok for brands to better resonate with their audience with stronger engagement strategies.
- KPIs that indicate when retail brands should develop more personalized content strategies.
- A cross-platform opportunity for the retail sector to evolve its content strategy, focusing on entertainment to drive commerce.
Dash Hudson pulled a sample of global and international companies across TikTok (n=1,073), Instagram (n=2,965), and YouTube (n=685), analyzing their activity between Jul 1, 2023 – Dec 31, 2023, to determine average performance against a predetermined set of KPIs. We have included handles with a minimum of 1K followers.