2024 SOCIAL MEDIA TRENDS REPORT ISSUE 2
AI and Creators
Shaping the Next Era of Social Marketing
Dash Hudson’s latest Social Media Trends Report highlights how brands are succeeding at leveraging AI and creators and identifies social media trends to help brands take their strategy to the next level.
The ideal integration of creators and AI in social media marketing lies in a partnership where creators retain creative control while leveraging AI to optimize their efforts.
Matt Navarra
Expert Social Media Consultant
Découvrez les médias sociaux actuels trends pour faire avancer votre stratégie.
Social Media Trend 1
AI Drives Stronger Performance
Discover the power of Dash Hudson’s proprietary Vision AI and its impact on various industries. See how it boosts engagement rates, video views and more with these examples of top-performing content.
Made by Nacho uses Vision AI to align content with audience preferences, improving social media management, scheduling and engagement through data-driven insights.
+229%
Average effectiveness rate for Reels, compared to the CPG industry average of 34%
Social Media Trend 2
Creators Achieve Superior Performance Metrics on Instagram
Unlock the power of brand partnerships on Instagram for unmatched authenticity and engagement.
- Reels dominate, making up 61% of creator and 51% of brand posts.
- Creators achieve a 3.5% engagement rate vs. brands' 0.3%, generating an average of 6.7K engagements per post.
2x
Engagements
14x
Effectiveness Rate
12x
Engagement Rate
12x
Engagement Rate
Social Media Trend 3
Entertaining Content on TikTok Drives Sales Growth
Dash Hudson recognizes the significance of entertaining content on TikTok in driving success, and has partnered with Nielsen IQ for the third time to explore this correlation. The overall data suggests a positive correlation between entertaining TikTok content and sales growth.
The analysis will also highlight which brands are producing the most entertaining content and seeing the greatest sales growth.
67%
sales growth achieved by brands with a TikTok Entertainment Score of 5+
Social Media Trend 4
Creators Propel Social Commerce With TikTok Shop
Since its US launch in late 2023, TikTok Shop has become a powerful commerce channel, particularly among Gen Z and Millennials. TikTok has become the 9th largest beauty e-commerce retailer in the US and the 2nd in the UK.
Brands have thrived by partnering with creators and inspiring UGC, like Tarte’s Maracuja Juicy Lip Plump, which has garnered 31.4M views.
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Dash Hudson’s latest report is designed to help you improve your strategy, grow your KPIs and, ultimately, supercharge ROI.
Méthodologie
The data utilized in the Social Media Trends Report was sourced from social media management platform, Dash Hudson. The dataset is comprised of content from global brands that are users and non-users of Dash Hudson across various social media platforms. The timeframe for data collection encompassed all of late 2023 and the first half of 2024.