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Everything Social Teams Should Know About AI Content

Loreal Dancause
June 14, 2024
Dernière mise à jour le
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Does the thought of AI content creation scare your team? While AI can seem daunting, it can be an excellent tool for your team’s success. AI can help streamline workflows, help you make sense of data and more. Don’t think of it as a replacement; think of it as a powerful, customizable tool to help your team create the best content possible. 

We’re here to demystify AI content creation, explore the best AI content tools and the following: 

  • What does AI-generated mean? 
  • What is AI-generated content? 
  • How to use AI to create content. 
  • Will AI replace your social team?

What Does AI Generated Mean? 

AI-generated refers to text, images, videos or other content created by artificial intelligence and machine learning tools. These artificial intelligence tools, like ChatGPT, use algorithms that can analyze massive amounts of data and learn patterns to create better content. While algorithms can do a lot of heavy lifting, many patterns are determined by the user — this is where machine learning comes into play.

Machine learning, essentially means that AI is able to detect patterns, best practices and other niches in your writing, and improves its output by processing more data over time. Often, this means that the more data and information you provide, the more education and context AI tools have to ‘learn’ the nuances you’d prefer to use in content creation. 

What Is AI Generated Content?

AI-generated content includes images, text, recipes and even code generated by AI tools like ChatGPT, Gemini or Midjourney. These systems leverage advanced algorithms to produce content based on human input that can mimic human creativity and intelligence. Often, it also harnesses the information currently available on the Internet — great for eliminating lengthy research. AI-generated content has evolved tremendously and is frequently used daily, from recipe creation to helping to draft emails. 

How To Use AI To Create Content

Artificial intelligence is revolutionizing content creation with tools that can streamline workflows and enhance creativity. With AI, social media managers can automate repetitive tasks, generate engaging content more efficiently and spend more time on other projects that require 100% human creativity and nuance. Let's explore how AI can transform your content creation process. 

Generate Social Captions

Generating captions is a popular use case for AI social media content creation. Yes, social media captions matter — however, social managers are often pulled in a multitude of directions, and often don’t have swaths of extra time to devote to writing witty, enticing captions. While there will always be a need for human oversight, using AI to provide detailed input can be a huge help when you need to jumpstart some ideas. Let’s say we’re part of a social team working on a campaign for a line of new lip oils. Here’s a real example of using a prompt to help you write AI captions using ChatGPT: 

  • The prompt we submitted to ChatGPT
    • Write 10 funny, witty, safe-for-work captions for an Instagram post about a new lip oil product line. Make it 100 characters maximum, including spaces. Product background (not necessary to include in each caption): Lip oil comes in 5 shades, is moisturizing and contains peptides and ceramides for an ultra-smooth feel. 
  • The 10 captions we received
    • Kiss dry lips goodbye! Our lip oil is your new best friend. 💋
    • Five shades of fabulous! Say hello to smooth, luscious lips.
    • Lip game strong with our new moisturizing lip oil. 💄
    • Pucker up! Our lip oil’s here to save your smile.
    • Lips so smooth, they’ll thank you later.
    • Peptides, ceramides, and 5 shades of awesome!
    • Your lips deserve this oil. Trust us. 💋
    • Five shades, one mission: ultra-smooth, kissable lips.
    • Smooth operator: our lip oil in 5 perfect shades.
    • Lip oil that’s smoother than your pick-up lines. 💄

Are all of these winners? Perhaps not — however, it’s a great way to have some copy to work with and generate ideas if you feel your copy is becoming a bit repetitive and you need some inspiration.  

Brainstorm Content Ideas 

Similar to the social media captions we generated above, you can use artificial intelligence to brainstorm content ideas and help spark creativity. To do this, you can input keywords or topics of interest and let the artificial intelligence suggest related ideas or themes that you can use to develop content. One benefit of AI is that you can make your prompt as detailed or as simple as you’d like. Here’s another example of how ChatGPT can help kickstart your content  brainstorming: 

  • The prompt we submitted to ChatGPT
    • Create five ideas for a Reels series where we promote our new line of lip oils. Our primary goal is to encourage engagement and conversions from our existing followers and drive traffic to our LikeShop page.
  •  The Reels ideas we received:
    • New Series: Create a series showcasing different lip care routines featuring the new lip oils. Encourage followers to share their own routines and tag your brand for a chance to be featured. This not only promotes engagement but also drives traffic to your LikeShop page for more details on the products.
    • 5 Days, 5 Shades Challenge: Host a challenge where followers wear a different shade daily and post their looks. Highlight these user-generated posts in your Reels and encourage participants to visit your LikeShop page to explore all the shades.
    • Lip Oil Hacks: Share quick tips and creative ways to use the lip oils, like mixing shades, using them on cuticles or as a base for other lip products. Ask followers to comment with their own hacks and direct them to the LikeShop page for product purchases.
    • Follower Features: Regularly feature posts from followers using lip oils. Encourage them to tag your brand and use a specific hashtag. Highlight their content in your Reels, driving engagement and prompting others to visit your LikeShop page to get featured.
    • Exclusive Offers and Announcements: Use Reels to announce special promotions, discounts, or limited-time offers available on your LikeShop page. Create a sense of urgency by highlighting the benefits of the lip oils and directing followers to the LikeShop page to take advantage of the deals.

Aid With Content Research

AI can help social and marketing teams analyze and organize large amounts of data quickly and accurately. While we don’t necessarily recommend relying on it to research for you, it can be a game-changer for creating Excel algorithms, predicting future market trends or parsing out specific phrases or keywords in long reports or research papers or even requesting the AI to summarize the most salient points.

Proofread Social Captions & Copy  

AI can be a great way to proofread social captions and enhance the quality and consistency of your copy. You can mainly use AI to check the grammar and spelling of your social captions to ensure no grammatical errors. It can also benefit grammar in various languages to address your audiences in different regions. Use AI to ensure consistency in language and style across multiple captions and posts on your social media platforms. With AI tools like ChatGPT, you can even build your own custom GPT and program your brand’s voice, style and tone to ensure consistency. 

Identify Plagiarism 

AI is also a great tool to verify plagiarism to ensure you cite facts properly before publishing your content. AI uses tools that can compare your content against vast databases of online resources, articles and other published materials to ensure your content is cited correctly. It’s important to remember that while ChatGPT is a helpful second ‘set of eyes’, it’s not a replacement for human oversight — double-check ChatGPT’s output and ensure it’s flagging the right copy, data points or other inconsistencies it’s noticed.

The Best AI Content Detectors 

As the use of AI-generated content becomes more prevalent, it is important to ensure the authenticity and originality of the material being produced. Comparing human-written content with AI-written content using these detectors can give insight into the unique characteristics and nuance that distinguish human creativity from machine-generated content. Here are a few of the most popular AI content detectors:

  • Grammarly: Primarily known for grammar checking, while also offering plagiarism detection features into the platform and integration with tools like Google Docs. Grammarly has a 4.7 star rating on G2.
  • Feedback Studio Turnitin: This website is used to detect plagiarism and ensure originality of work (mainly used in academic settings). Turnitin claims its AI-detection software is 98% accurate, with a less than 1% false-positive rate for documents with 20% or more AI copy. Feedback Studio has a 4.3 star rating on G2.
  • Copyscape: Mainly used by content creators and marketing teams to ensure web content is unique. It offers integration with other software, and has a 4.5 star rating on G2.
  • Quillbot: Quillbot is free and offers features to check grammar, plagiarism, translate and even summarize content. It has a 4.4 rating on G2.

Will AI Content Replace Your Social Team? 

It is important to understand that AI is not a replacement for your social team. Instead, you must see it as a tremendous aid and enhancement that streamlines the content creation process. This is also important to share with your wider team who might be under the illusion that ChatGPT is always reliable for creating high-quality content that holds value for your business. While challenging, it’s important to manage your team’s AI expectations. 

While the brain contains complexities we can’t cover in the span of a short blog section, the brain’s limbic system, specifically the hippocampus and amygdala are relevant to imagination and creativity. The hippocampus stores and retrieves memories, while the amygdala processes emotions — when working in conjunction, these help you form ideas. While we can use our brains and creativity to prompt AI to build content, an algorithm is not a substitute for the human subconscious. Overall, AI is a valuable asset that can automate repetitive tasks and provide insight that can save your marketing team time that they can put into other creative aspects of projects. 

Post Your Best Content With Dash Hudson’s Visual Intelligence

Dash Hudson’s Predictive Vision AI suite offers tools to optimize social media presence, including predictive performance analysis, caption generation and data-driven insights. Its predictive capabilities allow brands to forecast the potential success of visual content before posting, ensuring higher engagement. Additionally, the suite automates caption generation, saving time and ensuring captions align with the brand’s tone and style for maximum engagement.

Complementing Vision AI, Dash Hudson’s Visual IQ provides a toolkit for in-depth analysis and strategic decision-making. It enables social teams to uncover emerging trends, benchmark against competitors, and segment owned and earned content. The Content Segmentation with Boards feature enhances content even more, by managing and categorizing content, like AI-created content, into segments, so your team can hone in on performance and streamline their posting process. 


How do you detect AI-written content?

A simple way you can detect AI-written content is through the use of a specialized software tool. A few software programs you can use to detect AI-written text are Grammarly and QuillBot. 

How are AI tools making content creation quick and efficient?

AI tools are making content creation quick and efficient in several ways such as proofreading and grammar, scheduling posts and performance analytics. These are just a few of the many tasks AI tools are capable of doing to make content creation quick and efficient, saving marketing teams valuable time. 

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