Les meilleures marques de chaussures à suivre sur Instagram

29 mai 2018

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In today's installment, we're panning down and spotlighting the best shoe brands that Instagram has to offer. Hey, if the shoe fits!

Femme assise sur le sol contre un garage — C'est toujours à propos des chaussures, n'est-ce pas ?

We've rounded up the best shoe brands on Instagram to follow or just casually scroll through. Think about it for a moment. What you wear on your feet can transform the entire vibe of an outfit. You can go from sporty to preppy, to girly, to super spiffy by merely swapping out your sneakers for loafers or your mules for strappy heels. That's powerful. There's a shoe iteration for every whim, no doubt.

Creating a brand world through visual storytelling on Instagram is always a challenge, especially for products with unique uses. How can footwear companies develop engaging, original narratives with single-purpose items? While shoes fulfill a universal need, building a universe around a line is strategic and a lot harder than it sounds. It demands both an aesthetic sensibility and a firm grasp of the market.

Some smart companies have successfully digitalized and honed their shoe brand world on Instagram, catapulting them to leading positions, nearing cult status levels. For that reason—and also because shoes are fun—we rounded up the accounts that always put their best foot forward (see what I did there?), both on Instagram and IRL. From some of the best Instagram shoe brands that are doing cool things, scroll down to put yourself in all of these shoes.

For more fashion inspiration, check out our posts on the best lingerie brands on Instagram, kids' clothing brands to follow, top beauty trends, athleisure brands and fitness fashion, and the best indie fashion brands. Don't miss our insights on aspirational brands building customer loyalty. For those looking to enhance their Instagram presence with creative visuals, our post on Instagram photo ideas is a must-read.

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