Industry Trends: Top Trends for Your Brand by Industry in 2022

Cassandra Belliveau
August 26, 2022
Last Updated On

In today's day and age, every industry is subject to fast-paced change. Between TikTok’s ability to send the world into a frenzy within minutes, to the shift of consumer attitudes over the years, the evolution of industry trends comes quickly and often.

To put it simply, the landscape is changing at such a pace that it can be difficult for brands to stay on par with the trends, and keeping up is crucial to ensuring your success against competitors albeit can be very time-consuming.

What are Industry Trends?

In its simplest form, industry trends are widespread changes that alter the industry as a whole. These patterns or occurrences continually happen over time within a specific industry and materialize in a number of different ways, such as product demand, purchasing, marketing strategies, packaging, consumer interests, and much more. 

The impact of these trends can be both positive or negative, and will often be seen at a small scale first before rapidly growing. Examples of industries that are often affected by quickly changing trends include the fashion industry, the beauty industry, the food industry, and many others.

Is it Important to Follow Industry Trends?

Following Industry top trends is becoming increasingly more important. Just as consumers are following new trends all the time, businesses need to be following the trends in their industries as well. But why is it so important you may ask?

  1. Build Credibility: By implementing new trends into your business practices, consumers are more likely to see your brand as a thought leader within the industry. With an increased sense of leadership, consumers will trust that your brand knows what they should be doing and will see you as a credible source of information as trends continue to shift as well as easily be able to relate.
  2. Build Awareness: In the age of social media marketing, monitoring trends in your industry allows you to be part of the conversation before it passes by. Keeping up with industry trends means that you will be shifting strategies often which allows you to reach new audiences and build connections with those who may not know a lot about your brand.
  3. Keep Your Brand Agile: Between learning new skills, growing new customer bases, and becoming more knowledgeable about the big things happening in your industry, staying on top of trends in your industry allows you to grow and shift in a way that feels natural.

How to Find Industry Trends

Staying up to date on industry trends can be somewhat tedious, time consuming, and challenging but there are a couple of ways to help lead your search so you are not completely in the dark. To make the process of finding trends within your industry easier, you should use some or all of these strategies:

1. Stay Up To Date on Social Media

Being active on various social media channels every single day is key to staying up to date with what is trending within your industry. Making sure that you’re paying special attention to your competitors' pages and checking for new and popular posts using industry relevant hashtags will help you to ensure that you’re never missing out on a new or upcoming trend.

2. Leverage Your Team Members

Having just one person keeping an eye out for trends can be very time consuming and makes it easy to miss an opportunity to capitalize on a popular new topic. Get your whole team involved in watching out for trends by creating a messaging thread or form where employees can highlight trends they are seeing within the industry along with a link to an example and any other relevant notes.

3. Utilize Search Engine Optimization

When a certain topic is trending, it’s likely that consumers are searching for it. Enter industry keywords into an SEO tool to find patterns in popular searches and niche searches that are on the rise. Oftentimes by using this strategy you are able to find topics that may have a low search volume but if the patterns display an upward trend, it’s likely that you’re catching the trend early on and getting ahead of the curve.

4. Keep Up with Industry Journals and Magazines

In most trending industries, you can find publications that report on current and upcoming industry trends. Whether it’s through trade journals or consumer facing magazines, subscribing to these publications and blocking out time to read these on a regular basis is a great way to keep up with trends.

5. Engage with Your Industry and with Your Customers

Don’t ever underestimate the power of networking! Whether it’s attending trade shows for your industry or engaging with customers through socials, word of mouth is a great way to understand what others are seeing happen within the industry.

6. Use an Industry Trends Tool

Even with the above strategies, finding industry trends can be a tedious task. Opt for a tool that tracks industry trends for you so that you can take the guesswork out of finding topics that are on the rise. By using an industry trends tool, you can gain back time in your day and ensure that you are always up to date.

Industry Trends by Dash Hudson

Dash Hudson makes it easy for brands to stay on top of trends by helping them keep on top of what top competitors in their industry are posting, and where they are seeing success. By keeping an eye on what people are talking about, it allows brands to spend less time sifting through the noise, and being able to see what’s trending so they can capitalize on trends in a timely manner.

Dash Hudson easily provides brands the ability to create different trend groups by adding in competitors, inspirations, and/or market leader accounts to better understand the performance of how trends across all industries behave and engage with their audience. These trend groups can be as broad or generalized depending on use-cases for brands, as well as pulling in deeper next-level concrete insights. It’s a place for brands to analyze their data-backed creative strategies to save valuable time and money. Then hop into our Dashboards reporting tool to see how adopting these trends is impacting your performance month-over-month or quarter-over-quarter.

Top Trends by Industry

Trends are prevalent in every single industry, from the largest to the most niche of industries. Below are some of the trends that we are seeing, and will continue to see, throughout 2022. The top trends we have outlined are general to each industry, though through your own research you may be able to find more granular trends specific to your niche.

Top Beauty Industry Trends

@rarebeauty

The beauty industry is more popular than ever. Some trends to note for 2022 are:

  • Products focused on dewiness and natural beauty: In 2022 consumers are beginning to lean more towards products that enhance their natural beauty and make them glow. 
  • Sustainable and refillable packaging: With concerns for our planet's health becoming more front of mind, packaging that can be composted, reused, or refilled with more product is becoming increasingly popular.
  • Cryotherapy: Between facial ice rollers, visits to a cryo chamber, and products with cooling effects, cryotherapy focused products are all the rage in 2022 due to their claims of anti-aging and brightening.

Top Fashion Industry Trends

@everlane

As everyone returns to the normalcy of social events and gets out of the house more often, the fashion landscape is evolving. Some fashion industry trends for 2022 are:

  • Wardrobe makeovers: As mentioned, after two years of matching sweatsuits and athleisure, people are starting to lean back into other areas of fashion. Brands should begin to reimagine their collections based on more granular trends so that consumers can reinvent their style.
  • Social shopping: Most purchases in 2022 are influenced by social networks. Using social commerce allows brands to increase their sales revenue streams and promote products in a way that will encourage conversions.
  • Sustainability efforts: In 2022, Consumers are looking to brands for accountability on their environmental sustainability tactics. Highlighting the ways your brand is helping to close the circularity of clothing will help to increase credibility of your brand.

Top Luxury Industry Trends

@prada

The luxury industry has always been around, but the narrative is changing. Here are some of the top trends of 2022 for the luxury industry:

  • Resale of Luxury Goods: The timelessness, scarcity, and long-lasting quality of luxury goods make them the perfect contender for second-hand selling. Because of this, the resale market for luxury items is growing quicker than ever in 2022.
  • NFT’s: Investing in NFT’s may have been one of the hottest discussion topics of recent years. Because of this, luxury brands have joined the wave of linking NFT’s to their products and names.
  • A reshaping of the industry: Younger generations are beginning to be the main catalysts of growth in the luxury industry. By shifting the narrative from luxury goods being a sign of status to a form of expression, brands need to shift their strategies to continue to appeal to Millennial and Gen-Z consumers.

Top CPG Industry Trends

@prose

The consumer packaged goods industry will always be important, but that doesn’t mean it isn’t sensitive to change. Here are three trends for the CPG industry in 2022:

  • Demand for Self-Care Products: During the pandemic, the demand for self-care and wellness products grew exponentially. Brands in the CPG industry should position themselves and their products as tools for taking care of yourself.
  • Product Personalization: Between quizzes that help find the perfect products for you, to opportunities to completely customize the formulation of a product to fit your needs, personalization is all the rage in 2022.
  • Multi-channel marketing: To ensure you are getting the most out of your marketing as a CPG brand, you should be using as many channels as possible. Relying solely on TV and Print is not likely to cut it these days, so make sure you’re using social media, SEO, and PR, alongside your traditional marketing channels.

Top Financial Industry Trends

@current

Financial services are prevalent in nearly everyone's lives. Here are some trends expected for the financial services industry in 2022:

  • Mobile First Experience: Being able to access and manage bank accounts is more important now than ever to consumers. Having a seamless mobile experience can set you apart from competitors in 2022.
  • Conversations Surrounding Sustainability: As more light gets shone on the ecological effects of the banking industry, both consumers and financial service brands are beginning to have new conversations surrounding sustainability practices within their operations.
  • Personal Finance Apps: As young people become more aware of the importance of managing their finances effectively, there is increased demand for mobile applications to help users manage their funds and set budgets for themselves.

Top Automotive Industry Trends

@chevrolet

On top of the major shift in consumers looking for more electric vehicles, there are many trends expected in 2022 for the automotive industry. Here are three of them:

  • Social Media and Influencer Marketing: In 2022, more and more automotive brands are using social media to promote their vehicles and increase brand awareness. On top of using paid and organic social posting, influencer marketing is becoming progressively more prominent in the industry. 
  • Online Sales of Automobiles: Buying cars online is becoming increasingly popular, especially with younger generations who prefer to shop without needing to go into a store.
  • Vehicle Sharing Services: Services that allow customers to use a shared vehicle are popping up all over the place as consumers want the ability to use a car freely, without having to own one.

FAQs

What is a trend in business?

In business, a trend is an overall shift or change in the direction of a market. This change could be either upward or downward and is depicted by a consistent change in the same direction. Picture a line graph; a trend would be graphed as a data line that consistently increases or decreases as time passes. 

Which industries are currently booming?

Some of the fastest-growing industries in 2022 are the personal services, travel, healthcare, information technology, and construction industries. The growth of these industries is expected to skyrocket throughout this year. 

What are 3 types of industry trends?

Industry trends can be short-term, long-term, or somewhere in between. Short-term trends are typically small things related to a specific type of product or service. Short-term trends are very prevalent in fashion as demands shift quickly and are typically influenced by what one person or one brand is doing. Long-term trends on the other hand are the results of a bigger shift in consumer needs or shifts in what is important to buyers. In many industries, one of the biggest long-term trends we are seeing in 2022 is a push for sustainability, which will likely continue for years and years to come. 

Though trends can often be classified as short or long-term, there are also trends that fall in between the two. These trends will typically stick around for a couple seasons or years, but will eventually decline as another medium-term trend arises to replace them.

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