Beauty Industry Marketing

Lay the Foundation For Best-In-Class Social

Social media continues to be the greatest asset and biggest opportunity in the Beauty Industry. Dash Hudson empowers Beauty brands to leverage social media as a key syndication channel. Our platform gives brands the insight needed to create captivating campaigns and measure performance.

The Benchmarks Brands Need To Maximize Social ROI

Guide your strategy and goals moving forward with Dash Hudson’s Beauty Industry Benchmarks. Dash Hudson took a deep dive into the most notable Beauty brands on Instagram, TikTok and YouTube to provide relevant benchmark KPIs.


The average monthly growth rate for TikTok followers for Beauty industry brands.


The average amount of video views for Beauty brands on YouTube.


The average Entertainment Score of Beauty brands on Reels.

Uncover which KPIs are critical to successful Beauty brands’ social strategies and how they’re staying ahead of the competition.

Read the 2024 Cross-Channel Social Media Benchmarks   →

Unveil What Drives Success, Conceal What Doesn’t


Increase in average video views on TikTok in 2023

“We are very metrics driven. We look at metrics regularly, tracking engagement, video views and growth across all platforms. But that’s just numbers. We also measure success if we’re trying new things, pushing the envelope and being innovators on social.”

Lucy Landry
Senior Social Media Manager at ColourPop

Read the Case Study   →

Layer Features to Build a Flawless Foundation

Dash Hudson provides Beauty Industry brands with all of the tools needed to perfect their content strategy, drive engagement and convert fans into customers. It’s truly a thing of beauty.

Multi-Channel Scheduler

Dash Hudson’s multi-channel scheduling solution is the easiest way for Beauty brands to schedule their content for their most important channels.

See Scheduler Features


Fully integrated into the Dash Hudson platform, Library allows Beauty brands to visually search content, create galleries and leverage performance predictions to understand what will drive the best results on social before even posting.

See Library Features


Easily connect with and understand your influencer relationships. Beauty brands can seamlessly measure ROI, discover which posts drive engagement and maximize the impact of your spending with Dash Hudson’s Relationships.

See Relationships Features

Trusted by brands of all sizes