A Flawless Foundation for ROI

You’ve turned Instagram into a major brand vehicle. It’s often the first point of contact for new customers. Dash Hudson gives you the tools to perfect your content strategy, drive engagement, and convert those fans to customers. It’s a thing of beauty.

CrabtreeEvelyn logo

Beauty Industry

Beauty brands—both the new kids on the block and old favorites—rarely shy away from innovative tactics and creative content curation. The especially savvy ones leverage social media as a hype machine to find overnight viral success for new product launches and captivating campaigns. Measuring and honing these strategies is key to a brand’s success. Dash Hudson took a deep dive into the 100 most followed beauty brands on Instagram to provide benchmark KPIs to help guide your strategy and goals moving forward.

2023 Beauty Industry Social Media Benchmarks

Uncover which KPIs are critical to brands’ social strategies and learn how leading brands are staying ahead of the competition.

Average Monthly Growth Rate for TikTok Followers
Get the Benchmark Report  →

Drive Performance and ROI


See how your content and product launches drive ROI and growth.


Increase revenue from Instagram by 5x in one month.


Measure the ROI of ambassadors, influencers, and gifting programs.
"With Dash Hudson I can easily pull average video views, as well as look at historic data quickly. Since our marketing calendar is based around product launches, I primarily use Boards to track those campaigns. Boards helps to gauge the excitement around a launch as well as gives a comprehensive analysis of our efforts on Instagram!"
Julia Casella,
Former Social Media Manager

The Only Social Platform Marketers Need To Succeed and Scale