Travel, Tourism and Hospitality Industry Marketing

Explore New Experiences on Social

The best Travel and Tourism brands know how important it is to transport users to their favorite locations using social media. Dash Hudson takes leaders in these industries on new adventures to understand exactly what their audience wants, how to measure performance and foster deeper connections with their community.

The Benchmarks Brands Need To Maximize Social ROI

Guide your strategy and goals moving forward with Dash Hudson’s Travel Industry Benchmarks. Dash Hudson took a deep dive into the most notable Travel, Tourism and Hospitality brands on Instagram, TikTok and YouTube to provide relevant benchmark KPIs.


The average engagement rate on TikTok for Travel industry brands.


The average amount of video views for Travel and Tourism brands on YouTube.


The average monthly follower growth rate on Instagram for Travel brands.

Uncover which KPIs are critical to successful Health, Wellness and Lifestyle brands’ social strategies and how they’re staying ahead of the competition.

Read the 2024 Cross-Channel Social Media Benchmarks   →

Watch Success on Social Take Off


Higher Retention Rate on TikTok than the industry average

“We love using Dash Hudson's TikTok Trending Sounds feature, which gives us a pulse on the latest trends and saves hours searching for the perfect video sound. It also helps us with content ideation and adds an element of relatability and trend-forwardness to our content.”

Paige Tapp
Social Media Manager, BÉIS

Read the Case Study   →

Unpack the Essentials for Your Social Strategy

The Travel, Tourism and Hospitality industry boasts some of the most loyal customers on and off social. Because of this, becoming a household name in this industry isn’t an easy task.

Dash Hudson's social media management suite equips brands with the tools they need for successful, sustainable travel and tourism marketing, enabling them to drive performance, perfect their social strategy and gain loyal followers.


Leveraging earned content is one of the most important aspects of a Travel, Tourism and Hospitality brand's social media strategy because it helps people see themselves through the lens of others. With Dash Hudson’s Instagram User Generated Content, never miss the most influential posts and to show off new experiences and community created visuals to drive higher engagement.

See UGC Features

Multi-Channel Scheduler

Dash Hudson’s multi-channel scheduling solution is the easiest way for Travel brands to schedule their perfectly curated content for their most important channels.

See Scheduler Features


Dash Hudson’s link-in-bio solution, LikeShop, bridges the gap between social posts and the latest destination for Travel and Tourism brands. Capture new audiences while creating a frictionless customer journey.

See LikeShop Features

Trusted by brands of all sizes