INDUSTRY REPORTS

2024 Social Media Benchmarks

Social media is vital to brand success, making it essential for managers to understand their industry's competitive landscape. Dash Hudson's KPI benchmark analysis for 13 industries across TikTok, Instagram and YouTube provides the insights needed to dominate algorithms and drive conversions.

Social Media Benchmarks by Industry

To win in today’s social media landscape, brands must understand what truly resonates with their audiences to maximize ROI and achieve lasting success. While metrics like follower count and growth rate remain essential, brands are focusing on metrics such as engagement, owned reach and posting cadence to gain a deeper understanding of how content is received.

Benchmark Your Unique Competitive Landscape

Uncover social media benchmarks that are unique to your brand with Competitive Insights. Dash Hudson’s robust tools allow you to easily compare your performance with your top competitors and industry, giving you the insights to propel your strategy forward.

Available in Dash Hudson's Advance Plan starting at $1,599/month

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