Authentic Brand Expression:

Tapping Into Talent, Trends, and Creators to Perform on TikTok

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of Total Campaign Conversions Are Driven by Rare Beauty TikTok Ads Featuring Creators

Succeeding on TikTok By Putting Authenticity First

Selena Gomez’s Rare Beauty was founded with a mission to destigmatize mental health and celebrate individuality by redefining what “beautiful” means. The authentic, storytelling nature of TikTok makes it the perfect channel to communicate this message, and Rare Beauty joined the app in September 2020 alongside the brand’s launch. But the rapid pace and viral nature of the channel poses challenges for brands in terms of understanding what kind of content is working, and why. Find out how the team at Rare Beauty uses Dash Hudson’s TikTok Insights to overcome these challenges.

What you’ll learn:

  • How the team measures the performance of different styles of content on TikTok
  • Tactics to understand what resonates with your consumers on the channel
  • How to identify trend traction to refine your strategy and produce engaging videos

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“Creator driven content continues to perform well for us and we see the impact of the platform throughout the customer journey. For us TikTok is about entertaining, deepening our connection with the community, and making people feel good. Which aligns with our brand’s mission of creating makeup made to feel good in, without hiding what makes you unique.”

Ashley Murphy,

Senior Director, Consumer Marketing

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