Balmain’s Marketing Strategy is Entertainment

Simply put, entertainment is the strategy of luxury fashion house Balmain. The revolutionary Parisian brand ushered in a new era of fashion in the mid-century, and it continues to raise the bar for luxury brands as a creative pioneer. Balmain captivates audiences with a marketing strategy built for the era of social entertainment, understanding what it takes to drive engagement in the next generation of social media.

Discover how the Balmain marketing strategy:

• Leverages deep social insights to build a successful entertainment strategy
• Analyzes the effectiveness and ROI of creator relationships
• Uses creative intelligence to make data-driven decisions about photo and video content