Cocokind is a conscious skincare brand that leads with its strong values, including sustainability, affordability, and cruelty-free products. The competitive landscape in the skincare category has evolved on multiple fronts, as the sales explosion spurred by the pandemic has plateaued, and at the same time, the status quo for marketers has shifted towards entertainment platforms, such as TikTok. Consumers do not respond to static and aspirational content as they once did, and relatable short-form video has become the leading strategy for building brand love. However, this new format poses several challenges for Cocokind. Discover how Cocokind uses Dash Hudson, TikTok Content Marketing Partner, to win on TikTok.
What you’ll learn:
Director of Social Media
Learn why Dash Hudson is the preferred solution for marketing and social media teams.