Harrods and Heritage:

New Perspectives on Luxury Brand Marketing Strategy for a Social Generation

Discover how the team behind the historic department store uses Dash Hudson software to make data-backed decisions that power strategic marketing shifts. Learn how the brand leverages key social channels and identifies areas of opportunity in their content mix to remain a leader in luxury brand marketing.

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Increase in LikeShop clicks


Increase in average click-through rate

A Lesson in Luxury Brand Marketing Strategy

The Harrods brand is deeply rooted in tradition, timelessness, and luxury. Thus, as social media quickly became an increasingly important vehicle for brand awareness and site traffic, the brand was posed with the challenge of leveraging the power of these channels while shifting its approach to content. Find out how the team uses Dash Hudson to make data-backed decisions to fuel their luxury brand marketing strategy.

What you’ll learn in this Harrods case study:

  • The data-backed methods that powered a strategic shift for the brand
  • How to test and prove the value of new content pillars
  • Best practices for identifying and getting ahead of competitor trends
  • How the Harrods marketing team saw a +119% boost in traffic from social using Dash Hudson’s e-commerce capabilities

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"I love Visual IQ as an immediate way to see the content that is driving the most engagement. It provides me with quick wins that I can share with our Creative teams. Tracking strong content from best-in-class competitors is an important part of understanding the customers we share."

Jodie Blackbrough,

Head of Digital Content

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