Wedding dress shopping and Pinterest are a match made in heaven. BHLDN tapped Pinterest to preview its spring collection and capitalize on brides’ eagerness to find their dream dresses. The brand tested creative on Pinterest to gain a stronger understanding of its target audience’s tastes and preferences before launching a multichannel campaign. With Dash Hudson, BHLDN’s team could see which visuals, styles of dresses, and themes resonated with Pinners in real time to inform their creative decisions for the collection’s cross-channel launch.
Associate Social Media Manager at BHLDN