Case Study | Home Industry
Balancing Data and Aesthetics to Engage New Audiences on Instagram
See how Country Living UK uses Dash Hudson to dive deep into its photo and video performance to understand which types of visuals resonate with its unique audience, to outperform on the Instagram KPIs that matter most.
See how Country Living UK uses Dash Hudson to dive deep into its photo and video performance to understand which types of visuals resonate with its unique audience, to outperform on the Instagram KPIs that matter most.
Read the Case Study
Learn:
- How Country Living uses Dash Hudson’s visual intelligence technology to predict, measure, and enhance its visual performance.
- Country Living’s approach to strategic community growth on Instagram.
- How Dash Hudson's content segmentation tool fueled the ideation and success of the publisher’s #CottageWeek campaign.
Dash Hudson Products Used
Use Cases
Results
+36%
2.38%
Data-Driven Campaign Creation
Instagram serves as a medium to engage and inspire Country Living UK’s community beyond the pages of its magazine. While staying true to its niche brand voice, the publisher partnered with Dash Hudson to increase engagement and follower growth on the visual channel. With the help of Dash Hudson, Country Living UK strategically grew its audience, and inspired even more country escapists⏤all while delivering its audience the photos and videos that they care about most.
"I love DH! It has revolutionised the way I look at and use Instagram. We previously had little to no analytics, but now I have a much stronger understanding of our followers. As a small team, it allows me to optimise my time to get the best results."
Emma-Louise Pritchard,
Digital Editor at Country Living UK