Learn how a well-respected CPG brand is re-imagining the agency model to keep up with the pace of social and drive brand growth on and off of Instagram.
In today’s saturated landscape, success on social hinges on understanding your audience’s visual preferences, and the rate at which you can create and share content that reflects those unique tastes. One beloved grooming brand turned to Dash Hudson to reinvent the way in which it produces content, starting with a forward-thinking branded hashtag campaign. The authentic storytelling ingrained in the campaign, combined with Dash Hudson’s predictive visual technology, converted the brand’s online audience into customers—and translated into a record high in product sales.
"We wanted to change the culture around producing creative, and Dash Hudson really enabled us to do that. We’ve seen ripples across the organization from the success of our hashtag campaign. It speaks to the power of organic social when you can create content that connects with consumers on a deeper level—it goes beyond Instagram."
Acquisition Marketer at CPG Brand