A key goal of Hulu on social media is to grow engagement. The streaming service brand understands that, in order to become a top social destination for fans in the competitive TV landscape, it needs to take creative risks and use data to drive decision-making. Find out how the team at Hulu uses Dash Hudson to increase its engagement rate, select highly effective video highlights, and quantify the value of its Earned Media Value from brand partnerships.
What you’ll learn:
Director, Brand Social