How a Digital Marketing Agency Uses Social Data to Hone Its Client Strategy
Taylor & Pond has seen it all. As a full-service digital marketing agency for over 25 years, the firm has been at the forefront of the digital revolution. While the agency’s roots lie in web development, it has evolved with the times, offering all aspects of digital marketing support to its clients including content creation, search advertising, web development, and influencer marketing. With the bulk of Taylor & Pond’s accounts invested in the ever-changing social media space, the agency faces many challenges. Find out how the agency stays on top of social media performance for multiple clients at once, using customizable dashboards, as well as how it helps its high-profile clients in the beauty and CPG industries prove the ROI of influencer relationships.
“One of the most beneficial metrics we report back to our clients is effectiveness rate—this helps us provide more insight into what is actually resonating with an audience by measuring engagement from the number of people who have seen the post. Basing the metric off of reach, and not followers, helps us provide context as to why a post didn’t perform well, and helps us determine what we can fix moving forward.”
Senior Digital Account Manager