Connecting your Facebook Analytics
to Dash Hudson
Facebook is an essential marketing channel to build brand awareness, support your e-commerce strategy, create community, and learn more about your customers. Using Facebook in tandem with other social media channels allows your brand to reach different audiences with messaging that feels native to where the content is viewed. Dash Hudson provides trusted Facebook insights and analytics, giving you an all-in-one look at the health of your key social marketing channels. Let’s get connected.
In this Guide:
Section 1 | Connecting Your Facebook Page
Section 2 | Connecting Your Facebook Ad Account
Section 1 | Connecting Your Facebook Page to Dash Hudson
Before you get started
To connect your Facebook account to Dash Hudson, you’ll need:
- A Facebook Business Page.
- To be an Administrator on your Facebook Page within Page Settings.
- To be an Administrator for your Facebook Page within its Facebook Business settings.
- To have your Business Instagram account connected to your Facebook Page. If you manage multiple Instagram accounts, each individual account requires a connection to separate Facebook Pages. (Steps to connect below)
Confirm that you are an administrator on your Facebook Page with Page Settings
Your role determines what you can see and edit on a Facebook Page. To confirm whether or not you’re an admin on your Page:
- From your Facebook News Feed, click Pages in the left menu.
- Go to your Page and click Page Settings in the bottom left.
- Click Page Roles in the left column.
- Jump to Existing Page Roles from the list of sections on the page.
- Scroll to find your name on the list of users. Your role will be listed under your name.
If you are not listed as an “admin” on the Facebook Page, you will need to have an admin update your page role before continuing.
Confirm that you are an administrator on your Facebook Page within Business Settings
To successfully connect your Page to Dash Hudson, you must have administrative permissions enabled. To confirm your permissions within Business Settings:
- From your Facebook Business settings, select the brand or business you want to connect.
- Under the Accounts section in the left menu, click Pages.
- Select the Page you want to connect to Dash Hudson.
- Scroll to find your name on the list of users. Click on your name to expand the Page permissions.
- Ensure Manage Page is toggled on
If you are not listed as an “admin” and cannot view these permissions, you will need to have an admin update your page role before continuing.
Connect your Instagram Account to your Facebook Page
To retrieve data from the Facebook API, it is required to connect your Instagram account to your Facebook business account. To connect these accounts, follow these steps:
- From your Facebook News Feed, click Pages in the left menu.
- Go to your Page and click Page Settings in the bottom left.
- Click Instagram in the left column. This will not be visible if you don’t have admin access.
- Select Connect Account or Authorize and follow the prompts. If you see your Instagram details listed in this section, you are connected and ready to move on to the next step.
Connecting your Facebook Page to Dash Hudson
- Getting Started
Go to either Dash Hudson | Facebook or Dash Hudson | Platform Connections, and click on either Connect Facebook or the Facebook Page Section of your brand’s connections.
Note: On the Platform Connections page, the Facebook Page connection is marked with this flag icon: - Go to your Page and click Page Settings in the bottom left.
- Authorizing Dash Hudson
This will take you to a landing page on Facebook requesting permission to give Dash Hudson access to your Facebook Page data. You’ll see your profile photo on this screen, but don’t worry! We cannot access your personal data and only the brand analytics you’re connecting will populate in the platform.
Above: The page within Facebook requesting your permission to give Dash Hudson access to your Facebook Page data.
In order for your Facebook insights to populate in Dash Hudson and allow your brand to auto-publish content to Facebook, we require that all permissions are enabled.
Above: The page within Facebook outlining the permissions to give to Dash Hudson. In order to use Dash Hudson, we require these to be enabled.
If you have any questions about your connection, please contact your Customer Success Representative (CSR) or support@dashhudson.com. For more information on what information we’re able to access, view the Dash Hudson Terms of Service. - Get Started
Once you’ve authorized Dash Hudson, you’ll start to see your Facebook Page Analytics surfacing in the dashboard immediately. It may take up to 24 hours for your data to fully populate.
Troubleshooting
General Troubleshooting Tips
- Clear your cookies and cache (Instructions for Google Chrome)
- Try in an incognito browser (If it works in incognito, that’s a good indicator it’s a cache problem)
- Try logging out of Dash Hudson and logging back in
- Enable two-factor authentication for your Instagram and Facebook accounts. To learn more about two-factor authentication and how to set it up, visit the Facebook Help Centre
- View your Facebook Business Integrations and ensure Dash Hudson is listed with permissions switched on for each brand.
I've tried to click the “Re-Connect” button in platform settings, but it’s not working.
First, double-check your connections as outlined in the above section “Before you get started”. You’ll need to be an admin of your Facebook Page and have your professional Instagram connected to your business page.
If these connections are already in place, view your Business Integrations and ensure Dash Hudson is listed there. To view which permissions are enabled, click View and Edit. We require that all permissions are enabled for each brand connecting to Dash Hudson.
Above: Dash Hudson listed within the Business Integrations section of your Facebook Page settings.
If these connections are in place with your Platform Connections page refreshed, reach out to your CSR with a link to your Facebook Page, a screenshot of the Instagram account connected within the Facebook Page, and a screenshot of the Page Roles to ensure you’re an admin.
I’m getting an error message saying “No Instagram Business Account Found”
Is your brand’s Instagram Account set up as a Professional Account? If it’s currently set up as a Personal Instagram account, you can switch it to a Professional Account by following the below steps:
If it is already set up as a Professional Account, there may be an issue with the connection between your Facebook Page and Instagram accounts. To connect the pages, follow the below steps:
If it is already set up as a Professional Account, there may be an issue with the connection between your Facebook Page and Instagram accounts. To connect the pages, follow the below steps:
- From your Facebook News Feed, click Pages in the left menu.
- Click into the Page you’re connecting and click Page Settings in the bottom left.
- Click Instagram in the left column. This will not be visible if you don’t have Page admin access. If you are not listed as an admin on the Facebook Page, you will need to have an admin update your page role before continuing.
- Select Connect Account or Authorize and follow the prompts.
Tried everything listed above and still can’t get connected?
We’ll help you out! Confirm that the Dash Hudson team has the right Facebook Page listed for your brand with your CSR. If you aren’t sure who they are, you can always reach out to support@dashhudson.com, or the chat on the Dash Hudson platform.
Frequently Asked Questions
Q: Once I connect my Facebook, how far back will the data go?
A: We’re able to track page data from 2 years back after connecting. Individual Facebook post data will pull in the most up-to-date stats on the day the Facebook Page is connected, and then update from that moment forward.
Q: Why do I need to connect my Instagram account to my Facebook page?
A: Due to Facebook’s recent API changes, we require your connection to populate all of your Facebook and Instagram data into the Dash Hudson platform. Each brand should have their Instagram account linked to their specific Facebook business account and page through Facebook as opposed to two separate connections.
Q: I’m not seeing all the data immediately after connecting. Is something wrong?
A: It may take up to 24 hours for your historical Facebook Page data to populate in the platform.
Q: Why did my Facebook Page disconnect from Dash Hudson?
A: The Facebook API token will become invalidated if there is a password change or if permissions are changed in the Business Integrations. If this happens, the connection can be re-established in your Dash Hudson Platform Connections.
Q: I’m not seeing any error messages pop up, but I want to double-check that my Facebook Page is connected to Dash Hudson. How do I do that?
A: View your Facebook Business Integrations page. Dash Hudson will be listed under “Active” with permissions switched on.
Q: I’m having trouble with my Facebook Page and want to speak to a Facebook employee. How do I do that?
A: Head over to the Facebook Business Help Centre, scroll down to where it says Contact Our Support Team and click Chat.
Section 2 | Connecting Your Facebook Ad Account to Dash Hudson
A major component in expanding your brand’s reach beyond your own audience on Facebook and Instagram is “boosting”, or putting ad spend behind organic posts. In order to be able to view these boosted post metrics, you’ll need to connect the ad account(s) that control post boosting.
Before you get started
To connect your Facebook Ad account to Dash Hudson, you’ll need:
- To connect your Facebook Page (as outlined in Section 1).
- To be an Administrator on your Facebook Page (as outlined in Section 1).
- To have your Business Instagram account connected to your Facebook Page (as outlined in Section 1).
- A Facebook Ad Account associated with your Facebook Business Account.
Connect your Facebook Ad Account to Dash Hudson
- Getting Started
Within Platform Connections, select the Facebook Ad connection as identified with this icon:
A pop-up will appear in the Dash Hudson platform with a prompt to connect your Facebook Ad Account. Click “Connect Facebook Ads”. - Authorizing Dash Hudson
You’ll be taken to a landing page on Facebook requesting your permission to give Dash Hudson access to your Facebook Ads data.
Above: The page within Facebook requesting your permission to give Dash Hudson access to your Facebook Ads data.
In order for your boosted posts insights to come into the Dash Hudson platform, we require that this permission is enabled. If you have any questions about your connection, please contact your CSR or support@dashhudson.com. For more information on what information we’re able to access, view the Dash Hudson Terms of Service. - Select Your Ad Account(s)
On the Dash Hudson platform, you’ll be prompted to choose the ad account(s) you want to view insights from. The prompt will show you all ad accounts that you have access to, but insights can only be pulled from the account that is connected to your page(s) that are connected within Dash Hudson.
- Get Started
Once you’ve authorized Dash Hudson, you’ll start to see your boosted post analytics pulling into the dashboard right away. It may take up to 48 hours for your data to fully populate.
Troubleshooting
General Troubleshooting Tips
- Clear your cookies and cache (Instructions for Google Chrome)
- Try in an incognito browser (If it works in incognito mode, that’s a good indicator it’s a cache problem)
- Try logging out of Dash Hudson and logging back in
- Enable two-factor authentication for your Instagram and Facebook accounts. To learn more about two-factor authentication and how to set it up, visit the Facebook Help Centre
- Check that your Facebook and Instagram accounts are connected properly as outlined in Section 1
- View your Facebook Business Integrations and ensure Dash Hudson is listed with permissions switched on
I’m getting an error message saying “We are unable to connect your Facebook Ads Account”
First, double-check your connections as outlined in both sections 1 and 2 above.
If it appears that you’ve connected your account within the Platform Connections page, click “Manage Ad Accounts” and ensure your brand is toggled ‘on’.
I don’t see the boosted metrics in the platform
Check that the right ad account is connected to Dash Hudson within the Platform Connections page. First, confirm that you are listed as the person that connected the Facebook Ad Account. You should see your name listed beside the Facebook Ad Account icon. Click the "Manage Ad Accounts" button and confirm that the right Ad Accounts are toggled on.
Frequently Asked Questions
Q: Where do boosted metrics show in Dash Hudson?
A: Metrics for boosted posts are currently only shown within the global pop-up. You’ll be able to see a breakdown of organic vs. paid likes, comments, and impressions.
Q: Are engagement and effectiveness metrics available for boosted metrics?
A: At the moment, engagement and effectiveness metrics are based on organic metrics.
Q: Are the boosted metrics retroactive?
A: Yes. We can retroactively pull metrics from all previously boosted posts associated with your connected Facebook Ad Account. However, we cannot access metrics from previously boosted posts that have been deleted, or posts that have been boosted from a separate Ad Account that is not connected to the Dash Hudson platform.
Q: I’m not seeing all the boosted data immediately after connecting. Is something wrong?
A: It may take up to 48 hours for all retroactive data to populate within the platform. If there are any issues with this data beyond the 48 hour window, reach out to your Customer Success Representative.
Did this answer your question? If there’s anything we can expand on here please don’t hesitate to reach out to your Customer Success Representative, support@dashhudson.com, or the chat in the Dash Hudson platform. We’re here to help!