GUIDE
How Entertaining Content Leads to Higher Conversions
What’s better than diving into our latest Global Digital Insights Report? Bite-sized guides focused on exactly what your strategy needs.
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We analyzed the performance of over 1,000 of the world’s top brands to give you the most relevant insights your team can incorporate into your social strategy now.
More now than ever, users flock to social media to be entertained — how can brands produce entertaining content while meeting their business goals?
What you’ll find in this guide:
- Value in creating entertaining content
- How Reels, Shorts, and media-rich Twitter posts perform on social
- Entertainment score benchmarks for brands
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