FOR IMMEDIATE RELEASE – December 1, 2022 – Dash Hudson is pleased to announce the release of its latest Industry Benchmark Reports for TikTok, which have been developed to guide marketers to drive accelerated business growth through the entertainment platform.
When developing the reports, Dash Hudson analyzed the most-followed brands on TikTok across key industries — beauty, fashion, home, retail, consumer packaged goods and media and publishing — to uncover trends and insights from the platform’s top performers.
Key findings from the reports include:
The report’s findings underscore TikTok’s meteoric rise as a leading channel within the e-commerce mix, and also highlights the need for brands to approach TikTok with a specialized strategy that differs from traditional social marketing platforms.
“The sophisticated nature of TikTok’s algorithm has unlocked a powerful opportunity for brands to deliver entertaining content to highly targeted audiences,” says Kate Kenner Archibald, Dash Hudson’s Chief Marketing Officer. “Dash Hudson’s Industry Benchmark Reports for TikTok provide the insights required to grow market share in an increasingly competitive environment. Brands that fuel their social entertainment strategies with the latest research and data will be poised to lead the competition in 2023 and beyond.”
Dash Hudson is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Hudson enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Hudson empowers brands to outsmart social, visit dashhudson.com.
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