Press Release

Dash Hudson Unveils Instagram Reels Tools to Enhance Social Entertainment Solution

July 5, 2022

FOR IMMEDIATE RELEASE – July 5, 2022 – Globally-leading social marketing software, Dash Hudson, is pleased to announce the addition of Instagram Reels to its recently launched suite of social entertainment solutions.

Reels joins the Dash Hudson platform alongside newly-minted TikTok and YouTube features, providing brands a robust set of video-first tools to elevate their entertainment-based social marketing strategies.

Dash Hudson’s Chief Marketing Officer, Kate Kenner Archibald, shares,

“The marketing industry is currently undergoing a renaissance moment that is being driven by the shift toward short-form, vertical video,” says Kenner Archibald. “It has become imperative for brands to have tools to measure the success of this new format. The unveiling of Dash Hudson’s Instagram Reels capabilities further empowers today’s top brands as they transition from social media into the era of social entertainment.”

Reels is a key avenue for brands to deliver easily discoverable and highly engaging content that has the power to convert followers into loyal customers. The insights provided by Dash Hudson allow brands to understand how Reels drives value to their business, enabling them to optimize and execute on their strategy.

“The importance of video on a platform like Instagram has meant that Reels is no longer a strategy that marketers can ignore,” says Dash Hudson customer, Armie Amiri, Social Strategy Manager, The INKEY List. “Having the ability to leverage Reels data and analytics from Dash Hudson provides us even deeper insight into what our engaged and growing community wants to see from us – not only education, but entertainment, too.”

Dash Hudson’s new Reels features allow brands to measure performance in Dash Hudson’s Instagram Insights tool to holistically analyze the effectiveness of their strategy. In addition, brands can now auto-publish their Reels through Dash Hudson’s Scheduler, allowing them to streamline their planning and publishing processes.

To discover how Dash Hudson is leading today’s top brands to master video-first entertainment marketing across channels, request your demo today.

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About Dash Hudson

Dash Hudson is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Hudson enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Hudson empowers brands to outsmart social, visit dashhudson.com.

Contact

For all PR and media inquiries or to speak with a representative regarding this press release, please contact pr@dashhudson.com.

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