Short-form video content is increasingly important on social, but many brands are scrambling to crack this format while proving ROI. Making a successful shift from static social media marketing to short-form video doesn’t have to be painful — and selecting the right creators, as well as focusing on community-building, have been part of a winning strategy for brands like Rare Beauty.
In this webinar hosted by Adweek, discover the steps you can take to transform your social strategy from Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, and Ashley Murphy, Vice President of Consumer Marketing at Rare Beauty.
Kate Kenner Archibald
Chief Marketing Officer
Vice President of Consumer Marketing