In today's installment, we're panning down and spotlighting the best shoe brands that Instagram has to offer. Hey, if the shoe fits!
Scrolling Insta is a literal explosion of the senses. Fashion, check! Heck, we even have athleisure, beauty, and kids brands. Today we're focusing on what is arguably the most important sartorial category of all (I may or may not be partial): shoes. Because you can tell a lot about a person based on their footwear... Isn't that what they say?! We've rounded up the best shoe brands on Instagram to follow or just casually scroll.
Think about it for a sec. What you wear on your feet can transform the entire vibe of an outfit. You can go from sporty to preppy, to girly, to super spiffy by merely swapping out your sneakers for loafers or your mules for strappy heels. That's powerful. There's a shoe iteration for every whim, no doubt.
With that said, creating a brand world through visual storytelling on Instagram is always a challenge, especially as it relates to products with unique uses. How can footwear companies develop engaging, original narratives with single-purpose items?
While shoes fulfill a universal need, building a universe around a line is strategic and a lot harder than it sounds. It demands both an aesthetic sensibility and a firm grasp of the market. Some smart companies have been so successful at digitalizing and honing their shoe brand world on Instagram that they've been catapulted to leading positions, nearing cult status levels.
For that reason—and also because shoes are fun—we rounded up the accounts that always put their best foot forward (see what I did there?), both on Insta and IRL. From some of the best Instagram shoe brands that are doing cool things, scroll down to put yourself in all of these shoes.