A cover photo is the first thing a user sees when they click on your Facebook Page, underscoring the importance of choosing the right image.
Having the right cover photo is not only visually appealing but can reinforce a brand's image, enhance discoverability on Facebook and grow a community.
Dash Hudson gathered the most important information needed to choose the right cover photo for your brand's Facebook Page.
To align with Facebook’s requirements, a cover photo image must be at least 400 pixels wide and 150 pixels tall.
The recommended specifications for a Facebook cover photo vary slightly between desktop and mobile devices, and it’s important to remember this when choosing your photo.
Other best practices:
Using video as a cover photo:
Choosing a cover photo might seem like the easy part of your day, but getting it right is the first step to success for your Facebook Page.
Uploading a Facebook cover photo is simple and only requires a few steps. To add or change your Page's cover photo:
Now that you know the ideal size of a cover photo, it’s important to know which best practices to follow and keep in mind when choosing a cover image. Here are essential tips to follow when choosing your Facebook cover photo:
Choosing the right size is one way to ensure you select the right cover photo, but it's not the only factor. Resolution, composition and legibility are also things to keep in mind:
With new platforms popping up constantly and algorithmic changes making gaining followers more difficult, brand authenticity is more important than ever to keep your community engaged. Choosing a cover image that represents your brand's values and personality helps foster your unique community.
A photo can be taken down as easily as it can be put up, so it’s essential to be mindful of Facebook’s Brand Guidelines.
The terms and policies on Facebook apply to anyone who creates and manages Pages, Groups and Events. These individuals are responsible for adhering to the rules and ensuring a healthy online community. If content violates any of the terms, action may be taken against the Page, Group, or Event, which could result in the removal of a Page.
Brands might change their cover photo to support different marketing initiatives, such as promoting a product launch or campaign, seasonality, re-brand, special events, or, more generally, for visual appeal.
We’ve provided three examples of brands that have mastered the art of choosing the right cover photo. These brands understand the importance of size, quality, and catering to their audience.
Estee Lauder is an example of a brand with a strong cover photo. The image features the brand's recently launched Nutritious Melting Soft cream, immediately catching the viewer's attention upon visiting the page. The photo's perfect composition, with excellent symmetry, and the use of bright and appealing colors contribute to a visually appealing image that effectively engages the audience.
Kendra Scott is another example of a brand that understands its audience when choosing a cover photo. The cover photo leverages the topical Barbie theme, immediately resonating with viewers. The simplicity of the image, highlighting one piece of jewelry, allows for a clear focal point. Additionally, the cover photo relates to the brand's current product line featured in-feed, creating a cohesive brand experience.
Marc Jacobs' cover photo aligns perfectly with the brand's tone and reflects its aesthetic and style. The photo effectively showcases one of their handbags, allowing viewers to immediately connect with their product offerings and generate interest in their collection.
Optimize and streamline your Facebook strategy at every step of your workflow. During the planning phase, utilize Dash Hudson's Scheduler feature (accessible from both mobile and desktop) to schedule, review, and approve content efficiently. Gain valuable insights by incorporating metrics through Visual Insights. Leverage Dash Hudson's Vision tool to identify the most engaging visual content from your library, ensuring audience engagement. Additionally, utilize the Community Manager feature to monitor user sentiments and discussions related to your brand.
If you can’t upload a cover photo to Facebook and have already visted Facebook's help section, here are some things you can try.
Follow the same steps to edit a cover photo size as you would to choose a new one.
Facebook event cover photo size is 1920 x 1080 pixels. This is a 16:9 ratio.