Pinterest is arguably one of the biggest image-based search engines there is, and in the top five most-used social networks — and it’s a great tool for brands to build their brand awareness and meet their customer during their purchasing journey.
Some social marketers promote content on Pinterest knowing it’s a visual-based platform they can use to reach their users. Still, there are also several features exclusive to using a Pinterest for Business account ¸— and if you’re going to post anyway, why not use every (relevant) tool at your disposal?
Crafting an effective Pinterest marketing strategy requires more than just engaging visuals (although this is a big part). Brands need to understand the mindset of their target audience and which visuals will convert pinners into customers. Whether you’re an apparel, home decor, or automotive brand, you need to curate your Pins to meet your customer at each point of their buying journey.
Unlike other social channels, users come to Pinterest with purchase intent — over 90% of weekly pinners make buying decisions based on their Pinterest feed.
If you’re thinking, “where do I even begin?” First things first, leverage all that Pinterest’s Business Account has to offer.
This step is for brands without an existing Pinterest account. To create a Pinterest for Business account, visit the Getting Started section of Pinterest Business.
If you’ve been using a personal account for business purposes, you don’t need to start anew — and you’ll keep your existing Pins and followers.
To do this:
If you simply want to add a Business Account to your existing account, you can:
So you’ve created your account, and now it’s time to post — here’s how to get started:
Being successful on Pinterest involves more than just sharing content and hoping for the best — especially if you’re used to a typical Pinterest account, there are a lot more features to take advantage of, and ways to optimize your content so it reaches as many people as possible.
Here are five tips to be successful on Pinterest for Business:
If you’re selling a product on Pinterest, you should definitely upload your e-commerce product catalog — this makes it easy for Pinterest to pull in your product tags in ads.
These are multi-page Pins that let you inspire your audience, and typically perform better in video form. Be sure to include a list of steps for users to execute your ideas, and tell a story — and incorporate these other Idea Pin tips.
You must apply to become part of the Verified Merchant Program, and if accepted you receive: a verified check on your profile, merchant details, price availability for products in Pins, and a ‘Shop’ tab. Some caveats — your account must be at least 3 months old, and your website must be at least 13 months old.
Want to put paid ads on Pinterest? You’ll need to create one more account. To do this:
While you should try to stay true to your brand’s unique vision, it’s helpful to see what the best retail brands on Pinterest and other brands are doing so you can stay on top of trends and what resonates with audiences.
If you’re completely new to Pinterest, the different types of Pins, accounts, and more can be an absolute whirlwind. Here are some essential terms to know that will help you navigate your business account and make creating, sharing, and promoting your content a lot easier.
Familiarize yourself with the following terms before diving into your business account:
The key to making the most of your Pinterest Business account is to track and analyze your account metrics — which is easy with Dash Hudson.
First, link your account to Dash Hudson — once your Pinterest for Business is connected you can:
Extended targeting on Pinterest (also sometimes referred to as extended search) sends signals to other Pinterest users who are likely interested in your Pins. For example, if your ads fall under ‘beauty products’ and ‘makeup’, extended targeting might also show your ads to users who search for ‘makeup organization’ or ‘vanity inspo’.
Yes, Pinterest for Business is free — however, users must have a credit card to create a ‘Pinterest Ads’ account.
A Pinterest for Business account gives you access to all different types of pins including Rich Pins, Collections Pins, Video Pins, and Try On Pins. A ‘normal’ Pinterest account lets you make static Pins and Idea Pins.