It might not be a new channel but trust us, it will be one to watch this year.
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It’s officially 2020. Regardless of if you’re a “resolution person” or not, we’re going to help you out with one thing: Pinterest. If you don’t already have your Pinterest strategy at the top of your list of priorities this year, it’s time to take a second look.
With over 250 million users and an increasing number of brands investing in it, Pinterest is a channel you don’t want to let pass you by. Pinterest isn’t your typical social media channel; think of it as a curated search engine. Users are going to Pinterest when they’re planning their next vacation, meal prepping for the week ahead, or designing their dream home. This means that brands need to think about curating visuals that will feed the visual search engine and be discovered by their target audiences.
Getting content onto the Pinternet isn’t the hard part. Unlike other visual channels, Pinterest is less about posting timely content to stop followers mid-scroll, and more about curating content around what pinners are searching for. Posting cadence should also be top of mind on Pinterest—but it’s a whole different ball game compared to other visual channels. By posting cadence, we don’t mean once a day at an optimal engagement time, we mean multiple times a day, every day. Building up your content is what Pinterest is all about. This begs the question, what types of photos and videos should you be posting?
To understand what type of content your audience wants most, staying on top of your pin performance and audience engagement is a must. Your Pinterest Business account gives you the basic insights you need when you’re starting out to get your brand up and running. Your Business Account is equipped with a Pinterest Analytics tool that provides a high level overview of your brand’s performance to get a pulse on what’s working and what’s not.
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After you have a high level overview of the metrics that matter most on Pinterest, you can dig deeper into how each of your pins and boards are performing. With Pinterest’s built-in analytics tool, you can see your top pins and top boards at a glance. You can quickly filter by date or see which of your pins generated the most impressions over the last 30 days. This allows you to attribute any changes in performance to specific pins and boards, and understand what’s working and what’s not to optimize your strategy moving forward.
To maximize ROI and dig deeper into your brand’s performance on Pinterest, let us introduce you to Dash Hudson’s Pinterest Analytics tool. We’ve said it before and we’ll say it again, the revenue and conversion driving opportunities on Pinterest are endless. To optimize your pins, you need to get granular when it comes to your brand’s performance on Pinterest. With our Pinterest Analytics feature, you can do just that.
Once you have the Pinterest basics down and determine what you’re striving to achieve on the visual discovery channel, honing your strategy is the next step to success. To effectively craft a strategy that will generate real results for your brand, you need to understand which types of pins and boards are performing with your target audience. Pinterest’s built-in analytics tool provides a starting point for you to gain a high level understanding of your brand’s performance, but to dive deeper into the specific styles of pins that are engaging users, Dash Hudson’s Pinterest Analytics tool has the answers.