It is no secret that social media managers have a lot on their plates. Whether creating content, planning ahead, responding to comments, or sourcing new partnerships, the list of tasks is endless. Saving time is essential to accomplishing more in less time, and although it may not feel like it sometimes, it is possible. One way to cut down on time while maintaining quality and consistency is to schedule social posts in advance, and this article gives you all the tips and tricks to approach this effectively.
Learning how to schedule your Instagram posts is beneficial since it saves creators the trouble of posting at the right time on the right day, every day. The process of scheduling Instagram posts can be learned in a few simple steps and will make it easier to share your content and allow you to create content in batches, thus saving time and ensuring posts are published on schedule.
However, social media managers must clearly understand their account's overall content strategy before scheduling Instagram content. This will help you reach your target audience, grow your presence on Instagram, and increase engagement. A solid content strategy includes several elements, such as identifying and setting goals, planning content, building a calendar, promoting and distributing content, and measuring the results. As soon as all of this is clear and planned out, scheduling your content will be a breeze once you understand the steps outlined below.
In order to provide your audience with the most effective content, and do this in an effective way as well, it is important to have a game plan. Before you start scheduling content to Instagram, there a few key tips to keep in mind:
As a brand or creator, you can determine how you want to diversify the way you share your content with your audience through Instagram stories, carousels, posts, reels, etc. Ways to do so include creating polls, sharing content curation through your Instagram stories, and posting user-generated content. It's an excellent opportunity to find out what content your audience prefers. Dash Hudson's Content Segmentation tool comes in handy here, as it allows you to further understand the wants and needs of your followers. By scheduling posts, you can get organized with the content segmentation tool and plan effectively.
Following the development of your strategy, you can determine when your content performs best. Why? Depending on your brand’s target audience, location, and industry, the best time of day you choose to post can vary. For instance, a good time to post on a Sunday is between 7pm and 11pm, compared to Monday, when it's between 12am and 2am. Instagram's algorithm ranks content based on a set of rules and will quickly learn if your content is popular when it's posted at the right time and receives early engagements. Determining when to post for your audience and how often can be challenging. But fortunately, Dash Hudson has the tools to skip the grunt work and save you time and effort. With our social media reporting tool, you can create Dashboards to leverage your most important metrics.
After you decide what content you will post and when you will post it, you can begin scheduling your content. Due to our AI technology, Dash Hudson’s platform can predict your Instagram post’s estimated engagement rate, letting you know which photos and videos are likely to perform well. Dash Hudson can also give you the information needed to know when to publish them to drive meaningful ROI.
A Scheduler tool not only lets you keep your pre-publish your content, but tap into valuable data and insights once your content is live. Here’s how to schedule an Instagram post with Dash Hudson in __ easy steps.
Creator Studio is a tool from Meta that lets you create and schedule Instagram posts from your computer for your Creator or Business account.
While Instagram having their own scheduling tool is convenient, there are a few caveats — you must have a Facebook account associated with your Instagram account, and you can’t schedule Instagram stories from the Creator Studio. This is another reason an external scheduling tool is helpful.
To schedule an Instagram post to Creator Studio:
It is advised that brands and influencers should only try to schedule posts a week in advance. As we are all aware, trends on social media are constantly changing. If you set a post for three weeks away, the trend could have passed, and you could be posting something outdated. Nevertheless, campaign-related content or content unrelated to specific trends can definitely be scheduled in advance and save you a lot of time closer to the publication date.
Prepare for the worst, and hope for the best. You never know when a social media crisis may arise, and you may need to change your upcoming posts completely. It is beneficial to have backup ‘filler’ posts in case you don't have anything prepared.
Although scheduling posts far in advance can be exciting, it is important not to overwhelm your audience with too much content. Stay consistent with your posting and be aware of when your followers are engaging with your posts — the best time a month ago may no longer be the best.
Investing in Dash Hudson’s Scheduler tool can save you time, make your job much more efficient, and allow you to plan and visualize your entire content calendar easily. It takes your strategy to the next level with our AI technology, Vision, which is fully integrated into the scheduler. Using this information, you can determine which posts are most likely to be successful and reach your goals.
An Instagram posting schedule based on the best times to post helps make the most of the content you plan to share by posting content when your audience is most engaged. It also makes it easy to identify when specific time slots might not be the most effective. For example, if you consistently share a variety of content (think product images in your feed or video tutorials on Reels) that don't garner much engagement, this could be a sign that it's time to try a different time slot. This also helps keep your posting workflow dynamic, simple and agile.
Not only does Dash Hudson have a Scheduler to pre-plan your posts, but it also has a Social Media Scheduling App and Instagram Insights. The Dash Hudson Social Media Scheduling App allows you to plan, schedule, and publish your content from wherever you are on the go with your mobile device. We have also raised the bar by creating Instagram Insights, which allows you to build your social strategy based on Feed, Stories, and Reels data.
Ultimately, the platform will save overloaded social media managers time to focus on other projects, plan entertaining content, and take their social media strategy to the next level.
Yes, you can, and various tools help simplify this process. For example, Dash Hudson’s Scheduler feature makes it easier than ever to schedule your Instagram posts in just a few simple steps, saving you a lot of time and helping you keep transparency in the social planning process.
Although it isn’t recommended to schedule further than a week in advance, Instagram posts can be scheduled as far in advance as you would like, and various tools, such as Dash Hudson, help simplify the process.
Unfortunately, you cannot schedule posts on Instagram for free and must do it through a tool. There are many of these out there, such as Dash Hudson, which allows you to schedule your posts and predict how well they will perform.
You should schedule your Instagram posts because it’s proactive — while there’s always room for agility and spur-of-the-moment content, many brands plan their social media campaign strategies and related posts in advance. Scheduling your Instagram posts ahead of time gives the chance for any relevant team members to review the posts, ample time for revisions and most importantly, lets you share content during the best time to post on Instagram for your brand. These times help you form your Instagram posting schedule and might not always be during regular working hours, so scheduling ahead of time lets you capitalized on the times your audience is most active and engaged.