There's no denying that Instagram is a bottomless well of inspiration, and feeling overwhelmed by all the beautiful feeds out there isn't uncommon. Rest assured—our aptly named Who to Follow on Instagram series identifies the top accounts in various categories so that you don't have to spend any time doing it yourself.
Today on the docket is a consumer segment that's been banished to obscurity for far too long: men's grooming. Because dudes like to look good too, and masculine moisturizers are a thing. 💈
We've all been sucked in by the Instagram vortex trying to find new and fresh accounts to follow. Let's face the facts: it can be a real counter-productive wormhole. And because we want you to maximize your very precious time while staying in the know on all things Insta-great, you'll surely find our Who to Follow on Instagram series to be super clutch.
As we know, scrolling the 'Gram can make for sensory overload. Models? Check. Dreamy blooms? Check. Home decor? Check and check. Fashun? You got it! Heck, we even have athleisure, beauty, babies, Aussies, luxury, lingerie, music, and pumped up kicks. Not to mention travel and wellness. Today we're entering the very obscure world of men's grooming, because it's time for our fathers, brothers, lovers, and friends to be all about that manscaping lyfe.
Remember those very dark times when men weren't expected to care about their appearance—not publicly, anyway? This was pre Queer Eye, before GTL, and when that lame metrosexual term was coined. We can't help but lol just thinking about having existed in such a sad world, one where aesthetics were frowned upon by dudes. Tsk, tsk.
Hunny, those barriers have been torn down and thankfully, testosterone no longer has to be synonymous with no self-care. With such a gaping hole in the market, awesome brands targeting men and all of their grooming needs have been popping up over the years—and Instagram is obviously proving to be the ideal vehicle for business. This segment has been overlooked for too long, and there's a real opportunity here for entrepreneurs to take it by storm.
Turns out the fellas weren't beauty shunners after all. Whether you're a burly bearded Brooklyn dude, a suave country club gent, or just a regular (aka extraordinary) joe in the market for some non-mediocre pomade, there is something out there on the 'Gram for you. Now that you can let your form flag fly, go get it.
Now go check these choice men's grooming brands that go beyond the art of shaving (though there's some of that, too). 🚹✂️