Gone are the days when you can set it and forget it when it comes to your social media. Users spend an average of up to 147 minutes a day on social media so it’s mandatory for brands to be on the ball at all times. A social media management tool ensures brands don’t have to miss a single beat.
The beauty of a social media management tool is that it doesn’t have one specific purpose. Any suitable tool will have a wide array of products and features that you can utilize for exactly what your brand’s social channels need. Typically, most social media management tools will provide some variation of a link-in-bio feature, aid in scheduling content, gather analytics on post performance and act as an organizational tool for valuable assets. Tools that go above and beyond will take your insights one step further with features that measure ROI, campaign performance and use visual AI to predict how your audience may receive content.
The most important aspect of a social media management tool is that it offers an easy-to-use solution to the problems your social channels may be facing.
Social media has become one of the most powerful marketing tools a brand can have. Because of this, it’s important to have software that supports and empowers brand owners with the right kinds of data to help measure ROI and increase revenue. Without a social media management tool, brands only have access to the very limited capabilities and analytics that live within the native social media platform. While these analytics are helpful, they are also very basic. A social media management tool can help add context to insights, instead of just supplying data with no actionable takeaways.
Dash Hudson is a social entertainment marketing software for the world’s most important brands. Beyond intuitive tools and solutions for the most popular social channels in the world, Dash Hudson is also known for providing a best-in-class experience to all users. No matter their size and scope. Here is a breakdown of what you can expect in your experience with Dash Hudson:
A great social media management tool is not one size fits all. Because of this, Dash Hudson has developed multiple package options for the different types of brands and their hyper-specific needs:
Standard: Designed around brands/social media marketers looking for insights and tools to help with executing their cross-channel strategy.
Professional: For brands who are content-focused and looking to level up in this new era of social entertainment. This package provides a suite of in-depth reporting as well as creative intelligence tools to help brands predict and measure their performance.
Strategic/Enterprise: For sophisticated corporate entities with multiple brands and integration/reporting needs.
Dash Hudson prides itself on working with the most popular social media platforms in the world. Brands who use Dash Hudson can expect to gain in-depth analytics and insights for the following channels:
What helps a social media management tool stand out from the rest is by providing two things:
1. First-class versions of standard features.
2. Unique products that cannot be easily duplicated anywhere else.
Dash Hudson is known for providing best-in-class solutions for both such as:
LikeShop is a link-in-bio solution that bridges the gap between your social media channels and your site. No longer do users have to wonder how to find or buy your products. With LikeShop, you can choose and track the customer journey from post to purchase in a few easy clicks.
This AI-powered feature collects and analyzes your brand’s library of content to identify top-performing posts and give real-time feedback on which photos or videos to use in future posts for the best results. Vision takes the guessing game out of post performance by telling you exactly what resonates with your audience.
A multi-channel scheduler grants teams full transparency in their content planning process. Within Scheduler, users can see all their scheduled assets in one place, and tag team members on individual posts. This streamlines content creation by giving teams the ability to write copy, schedule posts and gain approval from leadership all from inside the tool.
And to take your posts to the next level, Vision is fully integrated into Scheduler, meaning users will be able to see predictions of post performance right within their content calendar.
Campaign reporting is a solution that helps uncover valuable data from within your cross-channel campaigns. Track insights, and see which creative is driving success. Understanding the ROI on channels, creative and relationships have never been this simple. This is an all-encompassing feature that unlocks the ability to leverage specific insights to drive revenue.
Beyond the useful features mentioned above, Dash Hudson also offers social analytics and monitoring, community, boards, dashboards, relationships, and embeddable media galleries. Each of these products provides the solutions to unique problems that brands face when it comes to navigating their social channels.
Dash Hudson pricing is entirely dependent on what your brand needs. Dash Hudson prides itself on being flexible in terms of pricing and packages after a personal demo with brands and discovering their wants and needs in a social media management tool.
This is also dependent on what you’re looking for. The fun thing about social media management tools is that each one usually has a specialty that they excel in providing to brands and customers. Dash Hudson offers a unique feature called Vision, that predicts future post performance based on previous data and similar posts. A social media management tool like Buffer is known for excellent scheduling capabilities, while Later boasts an impressive Link in bio feature. Sprout Social is another social media management tool and it offers social listening as a special feature.
The “best” social media management tool is always going to be the one that best satisfies your brand’s needs.
In short, yes. If you want to truly have the ability to track even the most minute details of your social media, a social media management tool is a must.
Learn why Dash Hudson is the preferred solution for marketing and social media teams.