TikTok is a wonderful platform to share engaging, short-form video, build your community and boost engagement.
One of the most basic ways to help get your videos in front of the right audience is to use the best TikTok trending hashtags for your content. But hashtag use shouldn’t be arbitrary — selecting the right mix of hashtags will optimize your content and make your videos and brand easy to discover. We collect the top trending hashtags each month so you can make the most of your video content.
This blog explores:
What hashtags are trending on TikTok? This is an oft-asked question to our team, and the answers are vast. There are a host of popular TikTok hashtags (think ‘#FYP’ and ‘#foryoupage’) that can help your content’s discoverability. However, these in particular have hundreds of billions of videos attached to them. The large number of videos sharing similar hashtags can increase the difficulty of your content appearing when searched. This is why finding a sweet spot for a popular — but not oversaturated — hashtag is critical.
Generally speaking, the best hashtags for visibility on TikTok have less than a million videos. This means that viewers looking at these hashtags have a greater chance of seeing your posts, and you have less competition regarding your videos being pushed to the For You Page based on their hashtag content. However, if a popular hashtag with over 1 million videos attached is specific and ultra-relevant to your brand, use it.
So, what hashtags should you use on TikTok? A mix of three to six hashtags is recommended, which lets you blend ultra-popular and trending hashtags — as long as they suit your content. Videos with various hashtags will receive higher awareness because you can tag as many different categories as you want. Your video can reach hundreds of different niche groups from just using a couple different hashtags.
Here are the hashtags trending on TikTok this November:
These fashion hashtags are trending on TikTok this December:
Use these TikTok beauty hashtags on your winter style and New Year’s Eve fashion content.
Candy orders and comfort food tags are trending on TikTok this December:
These retail hashtags are trending on TikTok this December:
These home industry hashtags are trending on TikTok this December:
These media and publishing hashtags are trending on TikTok this December:
Here are the hashtags trending on TikTok this November:
These Fashion Industry hashtags are trending in November:
These Beauty hashtags are trending this November:
As we prepare for Thanksgiving, dip into these Food and Beverage hashtags to share recipes, food inspiration and more on TikTok.
Are you ready for Black Friday? Use these trending Retail hashtags to tease products, deals and more.
Whether you’re decorating for Thanksgiving or getting an early start to the holidays, use these trending Home Industry hashtags in your TikTok content involving all things home — decorating, staging, renovations and more.
Use these trending Media and Publishing TikTok hashtags in your content this November:
Here are current hashtags trending on TikTok this month:
Use these trending fashion and luxury hashtags to boost your TikTok content:
These beauty hashtags are trending on TikTok this October:
Use these trending food and beverage hashtags to refresh your October TikTok content:
Here are trending retail hashtags to use in your TikTok content this month:
Embrace Halloween decorations and the Fall season with these trending home industry hashtags for TikTok:
Use these media and publishing hashtags to promote your TikTok content this October:
These are the best TikTok hashtags to use this month:
Here are trending TikTok hashtags to use as Summer ends:
Use these popular TikTok hashtags this July:
Here are popular hashtags on TikTok this June:
These are the top TikTok hashtags this May:
Use these trending TikTok hashtags in your content this month:
Try these popular TikTok hashtags this March:
These are the best TikTok hashtags to use this February:
Try these TikTok hashtags as we kick off 2023:
With over 800 million active monthly users, TikTok is full of profiles competing for a coveted spot on their target demographics FYP’s. That being said, do hashtags really work on TikTok?
The short answer is yes, TikTok hashtags work — and when used strategically, they are an essential part of TikTok SEO. TikTok hashtags are vital since they help indicate to the TikTok algorithm what your content is about, increasing its chances of appearing to relevant users. Brands that use hashtags maximize their chances of being discovered and those who neglect to incorporate them risk the algorithm not picking up their videos.
While TikTok hashtags are a powerful tool, there are some considerations brands should make before filling their captions with arbitrary hashtags. As of writing this article, TikTok allows caption lengths up to 4,000 characters — but should you fill the entire space with hashtags, even if they’re relevant to your content? Not necessarily.
Here are some tips to make the most of your hashtag use on TikTok.
So, how many hashtags should I use on TikTok? Most sources agree that three to six hashtags are optimal for TikTok captions. Captions are valuable real estate, and brands should focus on crafting compelling copy and complement this with three to six hyper-specific hashtags. Moreover, spamming your captions with too many hashtags can make your content look unprofessional and sloppy. While hashtags are an important part of social media SEO, other factors help users discover your content, so hashtags don’t hold all the weight.
If your brand has a thriving, engaged community and a decent following, branded hashtags are a great way to support your online campaigns and bolster your community. For example, global beauty brand YSL Beauty uses the hashtag #DropTheLook to promote its series of social media-inspired makeup looks created by their global beauty director, Tom Pecheux. This encourages others to discover their looks and use the hashtag to share their versions of his tutorials.
Brands often have a set of hashtags they routinely use on various content. Due to the fast-paced nature of TikTok and the sheer number of videos behind popular hashtags, brands should regularly — weekly or even biweekly — research which hashtags are trending and which suits their niche. For example, a seasonal hashtag like #halloweenbaking might be perfect for a Food and Beverage brand’s October content — you just need to seek it out.
Some of the most popular hashtags on TikTok are used often, but this doesn’t necessarily mean you should use them in your content. With billions of users, it’s easy for hashtags to become oversaturated, which makes discovering new, trending hashtags ultra-important to keep your content fresh.
Here are some tips to find trending hashtags:
Every brand’s TikTok strategy needs a tool to help you implement and measure your content — Dash Hudson’s TikTok Insights does just that, offering Social Analytics and Monitoring to measure the success of your content. At the same time, the Community Manager pulls TikTok comments into your community inbox so you can easily respond to questions and comments from one central location. LikeShop helps drive users from your link in bio to your website and product pages for a seamless user experience.
What’s more, the Trending Sounds feature pulls in the latest trending TikTok audio so you can save time scrolling and searching for the best sounds to attach to your content.
It’s best to avoid filling your caption with hashtags — three to six hashtags keep the focus on your content and caption, and don’t overwhelm the algorithm with too many options. Keep your hashtag focus niche and relevant to your content and industry to get your videos in front of relevant audiences.
A few popular ‘fyp’ hashtags are often used on TikTok — #fyp, #foryou, #foryoupage and #fypツ. It’s widely believed that these will help push your content to the For You Page — but this isn’t necessarily true. While they do indicate you’d like to surface on someone’s For You Page, this is not guaranteed, and the fact that these hashtags are attached to billions of videos lessens your chances of being found based on these tags alone.
No, you can’t add hashtags to your video content after posting. As of writing, TikTok does not give you the ability to edit your captions, so make sure you are satisfied with the amount and types of hashtags you’ve included.