Best TikTok Hashtags for Viral Growth (April 2024)

TikTok is a wonderful platform to share engaging, short-form video, build your community and boost engagement. 

One of the most basic ways to help get your videos in front of the right audience is to use the best TikTok trending hashtags for your content. But hashtag use shouldn’t be arbitrary — selecting the right mix of hashtags will optimize your content and make your videos and brand easy to discover. We collect the top trending hashtags each month so you can make the most of your video content. 

This blog explores: 

• Trending TikTok hashtags — updated monthly. 
• Why TikTok hashtags are important.
• How to use TikTok hashtags. 
• How to find trending hashtags on TikTok. 

Trending TikTok Hashtags 

What hashtags are trending on TikTok? This is an oft-asked question to our team, and the answers are vast. There are a host of popular TikTok hashtags (think ‘#FYP’ and ‘#foryoupage’) that can help your content’s discoverability. However, these in particular have hundreds of billions of videos attached to them. The large number of videos sharing similar hashtags can increase the difficulty of your content appearing when searched. This is why finding a sweet spot for a popular — but not oversaturated — hashtag is critical.  

Generally speaking, the best hashtags for visibility on TikTok have less than a million videos. This means that viewers looking at these hashtags have a greater chance of seeing your posts, and you have less competition regarding your videos being pushed to the For You Page based on their hashtag content. However, if a popular hashtag with over 1 million videos attached is specific and ultra-relevant to your brand, use it. 

So, what hashtags should you use on TikTok? A mix of three to six hashtags is recommended, which lets you blend ultra-popular and trending hashtags — as long as they suit your content. Videos with various hashtags will receive higher awareness because you can tag as many different categories as you want. Your video can reach hundreds of different niche groups from just using a couple different hashtags. 

April 2024 Trending Hashtags

Post-eclipse and pre-Spring, which hashtags are trending on TikTok this month? Here are April’s trending TikTok hashtags. 

1. #eid (3K) 
2. #eidmubarak (3K)  
3. #eid2024 (588)  
4. #fam (21K)  
5. #bingo (3K)  
6. #wannabe (1K)  
7. #ps2nostalgia (4K)  
8. #wannabechallenge (535)  
9. #bigback (18K) 
10.  #animalrescue (20K)

April 2024 Best Fashion Hashtags for TikTok

This month, specific brands and affordable finds are trending on TikTok.

1. #woman (12K) 
2. #walmartfinds (3K) 
3. #graphictees (3K)
4. #shapewear (2K)
5. #halara (2K)
6. #mango (2K)
7. #affordablefashion (2K)
8. #westernstyle (9K)
9. #summeroutfit (2K)
10. #handbag (10K) 

April 2024 Trending Beauty Hashtags for TikTok

April's trending TikTok hashtags cover the realm of beauty from hair, fragrance and beauty.

1. #beforeandafter (10K)
2. #haircare (9K)
3. #make (15K)
4. #hairstyles (8K)
5. #cologne (10K)
6. #barbershop (8K) 
7. #mua (9K)
8. #grwmmakeup (6K) 
9. #waves (7K)
10. #makeuproutine (6K)

April 2024 Trending Food Hashtags for TikTok

Here's what's cooking on TikTok this April.

1. #groceryshopping (5K) 
2. #shrimp (3K) 
3. #sandwich (2K)
4. #vegetarian (2K) 
5. #aldi (1K) 
6. #cleaneating (2K)
7. #highproteinmeals (1K) 
8. #privatechef (1K)
9. #carnivore (1K) 
10. #dinnerideas (7K) 

April 2024 Trending Retail Hashtags

Cups continue to trend in 2024, with most of April's trending retail hashtags focused on tumblers and water bottles.

1. #waterbottle (1K) 
2. #junkjournaling (600) 
3. #laundrydetergent (1K) 
4. #stanleycollection (29) 
5. #minijournal (281) 
6. #glittertumblers (2K) 
7. #householditems (1K) 
8. #smartwatch (6K) 
9. #gadgets (7K) 
10. #airpurifier (5K) 

April 2024 Trending Home Hashtags

This April, spring has sprung with gardening, plants and cleaning hashtags trending on TikTok.

1. #cleaning (15K) 
2. #gardening (12K)
3. #garden (12K)
4. #plants (10K) 
5. #kitchen (10K) 
6. #homeimprovement (5K) 
7. #woodworking (6K) 
8. #bedroom (3K) 
9. #renovation (4K) 
10. #florist (5K)

April 2024 Trending Media, Publishing & Entertainment Hashtags

April's trending media, publishing and entertainment hashtags are

1. #morganwallen (13K) 
2. #morganwallentiktok (2K) 
3. #techtok (23K) 
4. #gamingsetup (26K) 
5. #fortniteclip (18K) 
6. #countrymusic (25K) 
7. #beyonce (24K) 
8. #nashville (13K) 
9. #megantheestallion (4K)
10. #marveltok (34K)

April 2024 Trending Sports Hashtags

1. #realmadrid (18K) 
2. #uconn (12K)
3. #championsleague (8K) 
4. #mancity (4K) 
5. #manchestercity (3K) 
6. #ucl (3K)
7. #uconnhuskies (4K) 
8. #purdue (3K)
9. #halamadrid (2K)
10. #arsenal (3K)

March 2024 Trending Hashtags

As we enter the month of leaping bunnies and St. Patrick’s Day, these are the hashtags trending on TikTok.

1. #orange (14K)
2. #nflcombine (4K)
3. #greenfn (3K)
4. #something (23K)
5. #dt (10K)
6. #justlove (22K)
7. #shakeit (16K)
8. #clap (16K)
9. #sundayvibes (4K)
10. #typp (11K) 

March 2024 Best Fashion Hashtags for TikTok

Try these trending fashion hashtags this March: 

1. #outfitinspo (26K)
2. #coquette (21K)
3. #tiktokshopping (23K)
4. #tiktokshopfinds (12K)
5. #thrift (10K)
6. #bag (9K)
7. #prom (5K)
8. #thrifting (9K)
9. #ttshop (9K)
10. #westernfashion (6K)

March 2024 Trending Beauty Hashtags for TikTok

These beauty hashtags are trending on TikTok this month: 

1. #barber (16K)
2. #fragrance (12K) 
3. #hairtransformation (9K) 
4. #makeuproutine (6K) 
5. #cologne (7K)
6. #acne (8K) 
7. #nailsoftiktok (11K) 
8. #tarte (3K) 
9. #tartecosmetics (3K) 
10.  #redhair (6K) 

March 2024 Trending Food Hashtags for TikTok

These are the food hashtags trending on TikTok this March:

1. #breakfast (18K)
2. #chocolate (14K)
3. #homemade 15K)
4. #strawberry (10K)
5. #foodlover (11K)
6. #restaurant (9K)
7. #eat (10K)
8. #chocolatecoveredstrawberries (7K)
9. #drink (8K)
10. #snacks (8K)

March 2024 Trending Retail Hashtags

Try these trending hashtags for retail-centric content this month: 

1. #technology (10K)
2. #drone (4K)
3. #samsung (3K)
4. #case (3K)
5. #gadgets (2K)
6. #lenovo (1K)
7. #airpurifier (2K)
8. #portable (1K)
9. #waterbottle (1K)
10.  #mug (1K)

March 2024 Trending Home Hashtags

Sharing home content on TikTok this March? Try these hashtags: 

1. #glittertumblers (683)
2. #scentedcandle (592)
3. #luxurycandles (225)
4. #cutecup (123)
5. #kitchenware (739)
6. #realestate (31K)
7. #cleaning (16K)
8. #realtor (17K)
9. #house (10K)
10. #cleaningtiktok (8K)

March 2024 Trending Media & Publishing Hashtags

Try these media and publishing hashtags for all of your television, book and film-related content: 

1. #dune (6K)
2. #dunemovie (4K)
3. #dune2 (3K)
4. #duneparttwo (3K)
5. #creativetouch (21K)
6. #starwars (18K)
7. #tarayummy (9K)
8. #percyjackson (11K)
9. #lesserafim (10K)
10.  #thewalkingdead (9K)

February 2024 Trending Hashtags

Which hashtags are trending in February? Find opportunities to leverage trending holidays like Valentine’s Day, if they resonate with your brand and audience — a trending fruit in recent months that could resonate with your audience depending on your industry. 

1. #austinmcbroom (1K)  
2. #latina (2K)  
3. #short (2K)  
4. #dancingchallenge (824)  
5. #valentines (3K)  
6. #viralvideotiktok (909)  
7. #dogsoftiktok (909)  
8. #february (1K)  
9. #muscle (945)  
10.  #fastfood (201)

February 2024 Best Fashion Hashtags for TikTok

Use these fashion hashtags on TikTok this February: 

1. #clothes (142K)  
2. #pink (2K)  
3. #coquette (2K)  
4. #gift (2K)  
5. #giftideas (2K)  
6. #luxury (2K) 
7. #thrift (1K)  
8. #gold (1K)  
9. #winterfashion (1K)  
10.  #thrifting (746)

February 2024 Trending Beauty Hashtags for TikTok

Use these hashtags on your beauty-related content this month: 

1. #ugc (714) 
2. #lashartist (559) 
3. #fade (435) 
4. #antiaging (273) 
5. #asmrsound (105) 
6. #hairtips (163) 
7. #hairtutorials (70) 
8. #gelxnails (310) 
9. #lipstick (376) 
10.  #curly (144)

February 2024 Trending Food Hashtags for TikTok

These food hashtags are trending on TikTok this February: 

1. #chicken (912) 
2. #homemade (1K) 
3. #restaurant (1K) 
4. #chef (647) 
5. #healthyfoods (50) 
6. #mealprep (545) 
7. #cheese (454) 
8. #hellofresh (589) 
9. #eat (366) 
10.  #highprotein (268)

February 2024 Trending Retail Hashtags

Retail can cover a range of industries and products — if these trending hashtags are relevant to your brand, try to incorporate them into your content. 

1. #tiktokshopping (14K) 
2. #tiktokshopvalentinesday (9K) 
3. #recomendations (2K) 
4. #lego (12K) 
5. #kitchengadgets (2K) 
6. #mug (1K) 
7. #watterbottle (1K) 
8. #scrapbook (766)
9. #meoky (1K) 
10. #owala (410)

February 2024 Trending Home Hashtags

Home makeovers are trending this month — whether you’re redesigning your home or simply decorating for Valentine’s Day, use these hashtags across your home-related TikTok content: 

1. #cleaningtok (8K) 
2. #homedesign (3K) 
3. #laundrytok (1K) 
4. #hometour (2K) 
5. #roommakeover (1K) 
6. #bathroommakeover (1K) 
7. #realestatelife (2K) 
8. #valentinesdecor (1K) 
9. #realestatelife (2K) 
10.  #rug (1K)

February 2024 Trending Media & Publishing Hashtags

These media and publishing hashtags are trending in February on TikTok: 

1. #trendingbooks2024 (19K) 
2. #vanderpumprules (2K) 
3. #umg (587) 
4. #grammys (1K) 
5. #vpr (737) 
6. #gaming (175K) 
7. #youtuber (18K) 
8. #tech (12K) 
9. #mpl (14K) 
10. #fortnitefunny (17K)

January 2024 Trending Hashtags

Here are the hashtags trending on TikTok as we kick off the New Year:

1. #2024 (954K) 
2. #newyear (544K)
3. #happynewyear (405K) 
4. #newyears (220K)  
5. #newyearseve (149K) 
6. #happynewyear2024 (55K)  
7. #newyear2024 (29K) 
8. #hello2024 (35K)  
9. #memories (57K)
10. #newyearsresolution (28K) 

January 2024 Best Fashion Hashtags for TikTok

These fashion hashtags trending this month: 

1. #gucci (5K)
2. #presents (16K)
3. #bodysuit (3K) 
4. #goodwill (2K)
5. #pajamas (2K)
6. #fendi (2K)
7. #winteroutfits (3K)
8. #sneakerheads (2K)
9. #jumpsuit (1K)
10. #hijab (2K) 

January 2024 Trending Beauty Hashtags for TikTok

These beauty hashtags are new to the top 100 and trending on TikTok this January: 

1. #hairstylist (10K)
2. #glam (3K)
3. #blondehair (6K)  
4. #slickback (1K) 
5.  #hairloss (1K)
6.  #redlips (1K) 
7.  #makeuptiktok (915) 
8.  #fragrances (927) 
9.  #hudabeauty (912) 
10.  #sephora (10K) 

January 2024 Trending Food Hashtags for TikTok

These food and beverage hashtags are trending this January: 

1. #sourdoughbread (13K) 
2.  #collardgreens (635) 
3.  #birria (835) 
4.  #drinkwater (796) 
5.  #burrito (716)
6.  #meal (628) 
7.  #haitianfood (608)
8.  #dinnerparty (541) 
9.  #charcuterieboardsoftiktok (720) 
10.  #cookout (9K) 

 January 2024 Trending Retail Hashtags

As we enter 2024, these are the retail hashtags trending this January. 

1. #stalney (4K)  
2. #stanleytumbler (2K) 
3. #candle (3K)  
4. #scrapbooking (1K)
5. #candletok (969) 
6. #kitchengadgets (1K)  
7. #haul (577K) 
8. #gift (44K)  
9. #deals (7K)  
10. #watches (20K) 

January 2024 Trending Home Hashtags

Whether you’re woodworking or decluttering for the New Year, here are 2024’s trending home hashtags.

1. #woodworking (5K) 
2. #organization (3K)
3. #reno (837) 
4. #buyersagent (1K) 
5. #nycapartment (648) 
6. #organizewithme (600) 
7. #dreamhouse (642) 
8. #oldhouse (360) 
9. #remodeling (1K) 
10. #decluttering (625)

December 2023 Trending Media & Publishing Hashtags

These media and publishing hashtags are trending on TikTok:  

1. #cnn (2K)
2. #greenday (1K)
3. #1989 (2K)
4. #kdrama (10K)
5. #producer (11K)
6. #hungergames (7K)
7. #swifties (5K)
8. #willywonka (15K)
9. #thehungergames (4K)
10. #anyonebutyou (6K)

December 2023 Trending Hashtags

Here are the hashtags trending on TikTok this December:

1. #merrychristmas (46K) 
2. #vlogmas (14K)  
3. #rolltide (8K) 
4. # 3am (30K) 
5. #typage (5K)  
6. #sundayfunday (9K)  
7. #typ_ (4M) 
8. #newseason (2K)  
9. #saturdaynight (4K) 
10. #parade (3K) 

December 2023 Best Fashion Hashtags for TikTok

These fashion hashtags are trending on TikTok this December: 

1. #sweater (9K)
2. #christmasparty (4K)
3. #winterstyle (2K) 
4. #sweatshirt (3K) 
5. #styleinspiration (2K)
6. #leggings (2K)
7. #purse (2K)
8. #sustainablefashion (2K)
9. #winteroutfits (2K)
10. #winterfashion (12K) 

December 2023 Trending Beauty Hashtags for TikTok

Use these TikTok beauty hashtags on your winter style and New Year’s Eve fashion content. 

1. #adventcalendar (16K)  
2. #barber (11K)  
3. #glitter (5K) 
4. #fragrance (5K) 
5. #makeuptransformation (5K) 
6. #perfumetiktok (4K) 
7. #skincareproducts (3K)  
8. #haircolor (4K)  
9. #silkpress (3K)  
10. #barberlife (4K) 

December 2023 Trending Food Hashtags for TikTok

Candy orders and comfort food tags are trending on TikTok this December: 

1. #candybox (79K) 
2.  #cookies (8K) 
3.  #gingerbread (4K)
4.  #gingerbreadhouse (3K) 
5.  #hotchocolate (3K) 
6. #sugarrush (20K) 
7. #soup (3K) 
8. #vanilla (3K)
9. #candyorder (31K) 
10. #comfortfood (2K) 

December 2023 Trending Retail Hashtags

These retail hashtags are trending on TikTok this December: 

1. #temu (18K)  
2. #lego (14K) 
3. #shopnow (8M)
4. #gifts (85M)
5. #christmasgiftideas (149M) 
6. #holidatcountdown (67M)  
7. #sale (86M) 
8. #christmasshopping (57M)
9. #stockingstuffers (52M)
10. #christmaslist (71M) 

December 2023 Trending Home Hashtags

These home industry hashtags are trending on TikTok this December: 

1. #christmastiktok (27K)
2. #christmaslights (15K) 
3. #tistheseason (14K)
4. #christmastime (18K) 
5. #christmasdecorating (8K)
6. #christmastreedecorating (7K) 
7. #christmasvibes (5K)
8. #holidaydecor (7K)
9. #itstime (7K) 
10. #pinkchristmas (3K) 

December 2023 Trending Media & Publishing Hashtags

These media and publishing hashtags are trending on TikTok this December: 

1. #spotify (51K)  
2. #homealone (5K)  
3. #christmasmovies (4K)  
4. #jenniferlawrence (4K)  
5. #applemusic (7K)  
6. #producertok (5K)  
7. #nutcracker (3K) 
8. #mustwatch (3K)
9. #snl (2K) 
10. #timotheechalamet (1K)

November 2023 Trending Hashtags

Here are the hashtags trending on TikTok this November:

1. #christmas (104K) 
2. #truestory (709K) 
3. #amazingart (697K) 
4. #november (34K)  
5. #diademeurtos (99K) 
6. #firstofthemonth (29K)  
7. #receurdame (80K)
8. #wow (110K)
9. #ohio (76K) 
10. #wakeup (16K) 

November 2023 Best Fashion Hashtags for TikTok

These Fashion Industry hashtags are trending in November: 

1. #fallfashion (22K) 
2. #fallaesthetic (11K) 
3. #sweaterweather (8K) 
4. #hoodie (7K) 
5. #falloutfits (8K) 
6. #girlythings (26K) 
7. #winterfashion (3K)
8. #jersey (4K)
9. #tiktokfashion (4K)
10. #boots (4K) 

November 2023 Trending Beauty Hashtags for TikTok

These Beauty hashtags are trending this November:

1. #frizz (55K) 
2. #makeupartist (235K)  
3. #mask (7K)
4. #elf (4K)
5. #makeuphack (1K)
6. #fragrance (4K)
7. #makeupinspo (215K)
8. #haircolor (4K)
9. #lipgloss (4K)
10. #lips (4K)  

November 2023 Trending Food Hashtags for TikTok

As we prepare for Thanksgiving, dip into these Food and Beverage hashtags to share recipes, food inspiration and more on TikTok.

1. #pumpkin (32K) 
2. #pumpkinseason (24K) 
3. #candycave (49K) 
4. #packanorder (48K)  
5. #candyboxsubscription (50K) 
6. #dulces (2K) 
7. #tasty (5K) 
8. #soup (3K) 
9. #cupcake (3K)
10. #tacotuesday (2K) 

November 2023 Trending Retail Hashtags

Are you ready for Black Friday? Use these trending Retail hashtags to tease products, deals and more.

1. #tiktokshop (65K) 
2. #gift (41K) 
3. #giftideas (15K) 
4. #sale (11K) 
5. #tistheseason (3K)
6. #targetfinds (5K) 
7. #wishlist (4K) 
8. #christmaslist (3K)
9. #shopwithme (4K)
10. #giftsforher (3K) 

November 2023 Trending Home Hashtags

Whether you’re decorating for Thanksgiving or getting an early start to the holidays, use these trending Home Industry hashtags in your TikTok content involving all things home — decorating, staging, renovations and more.

1. #christmasdecor (9K)
2. #christmastree (8K)
3. #cleantok (12K)
4. #decoration (17K)
5. #cleanwithme (3K)
6. #christmasdecorations (2K)
7. #holidaydecor (2K)
8. #furniture (4K)
9. #cozyvibes (3K)
10. #cleaningmotivtion (2K)

November 2023 Trending Media & Publishing Hashtags

Use these trending Media and Publishing TikTok hashtags in your content this November: 

1. #musicfyp (432K)
2. #dwts (2K)
3. #meangirls (12K)
4. #scorpio (21K)
5. #1989 (30K)
6. #disney (108K)
7. #moana (61K)
8. #ps5 (26K)
9. #bookstagram (4K)
10.  #amazonbooks (980K) 

October 2023 Trending Hashtags

Here are current hashtags trending on TikTok this month: 

1.  #meangirls (39K Posts) 
2.  #nationalboyfriendday (49K Posts)
3.  #gyatt (279K Posts) 
4.  #nationalbfday (18K Posts) 
5.  #caliente (161K Posts)
6.  #brooke (132K Posts) 
7.  #latinamerica (61K Posts)
8.  #viral_ (682K Posts)
9.  #filtrada (19K Posts) 
10.  #paparazzi (536K Posts) 

October 2023 Best Fashion Hashtags for TikTok

Use these trending fashion and luxury hashtags to boost your TikTok content: 

1. #homecoming (34K Posts)
2. #fallfasion (35K)
3. #fallvibes (17K Posts)
4. #fallaesthetic (16K Posts)
5. #hoco2023 (9K Posts)
6. #halloweencostume (13K Posts)
7. #costume (11K Posts)
8. #sweaterweather (9K Posts)
9. #falloutfits (9K Posts)
10. #shop (12K Posts)

October 2023 Trending Beauty Hashtags for TikTok

These beauty hashtags are trending on TikTok this October:

1. #haircare (6K Posts)
2. #fragrance (4K Posts)
3. #fallnails (5K Posts)
4. #elf (3K Posts)
5. #barberlife (4K Posts)
6. #fresh (4K Posts)
7. #lashartist (4K Posts)
8. #spookynails (4K Posts)
9. #manicure (3K Posts)
10. #blondes (2K Posts)

October 2023 Trending Food Hashtags for TikTok

Use these trending food and beverage hashtags to refresh your October TikTok content: 

1. #pumpkinseason (24K Posts) 
2. #pumpkin (21K Posts) 
3. #pumpkinspice (9K Posts) 
4. #applebees (2K Posts) 
5. #girldinner (4K Posts) 
6. #soup (3K Posts) 
7. #tastetest (2K Posts) 
8. #tasty (4K Posts) 
9. #wingstop (2K Posts) 
10. #soupseason (2K Posts)

October 2023 Trending Retail Hashtags

Here are trending retail hashtags to use in your TikTok content this month:

1. #homedecor (14KPosts)
2. #decoration (5K Posts)
3. #pumpkins (4K Posts)
4. #tumblersoftiktok (5K Posts)
5. #stanleycup (3K Posts)
6. #stanley (2K Posts)
7. #unleashthemagic (13K Posts)
8. #stanleytumbler (1K Posts)
9. #cups (1K Posts)
10. #handcraft (861 Posts)

October 2023 Best Home Hashtags

Embrace Halloween decorations and the Fall season with these trending home industry hashtags for TikTok:

1. #halloweendecor (14K Posts)
2. #decoration (10K Posts)
3. #halloweendecorations (5K Posts) 
4. #falldecor (6K Posts)
5. #bathroom (4K Posts) 
6. #halloweendiy (3K Posts)
7. #cozyvibes (3K Posts)
8. #harvest (2K Posts)
9. #cozyathome (2K Posts)
10. #halloweenathome (2K Posts)  

October 2023 Trending Media & Publishing Hashtags

Use these media and publishing hashtags to promote your TikTok content this October: 

1. #studytok (3K Posts) 
2. #curiousity (2K Posts) 
3. #bookstore (2K Posts)
4. #horrorbooks (1K Posts) 
5. #blackbooktok (2K Posts)
6. #booksbooksbooks (1K Posts) 
7. #bookexcerpt (3K Posts) 
8. #fallreads (1K Posts)
9. #newbooks (670 Posts) 
10. #fallbooks (761 Posts)

September 2023 Trending Hashtags

1. #hurricane
2. #karolg
3. #intermiami
4. #hilary
5. #tropicalstorm
6. #seanomalley
7. #storm
8. #ufc292
9. #rosebowl
10. #earthquake

Why Are TikTok Hashtags Important? 

With over 800 million active monthly users, TikTok is full of profiles competing for a coveted spot on their target demographics FYP’s. That being said, do hashtags really work on TikTok? 

The short answer is yes, TikTok hashtags work — and when used strategically, they are an essential part of TikTok SEO. TikTok hashtags are vital since they help indicate to the TikTok algorithm what your content is about, increasing its chances of appearing to relevant users. Brands that use hashtags maximize their chances of being discovered and those who neglect to incorporate them risk the algorithm not picking up their videos. 

How To Use TikTok Hashtags

While TikTok hashtags are a powerful tool, there are some considerations brands should make before filling their captions with arbitrary hashtags. As of writing this article, TikTok allows caption lengths up to 4,000 characters — but should you fill the entire space with hashtags, even if they’re relevant to your content? Not necessarily. 

Here are some tips to make the most of your hashtag use on TikTok. 

Stick To Three to Six Hashtags 

So, how many hashtags should I use on TikTok? Most sources agree that three to six hashtags are optimal for TikTok captions. Captions are valuable real estate, and brands should focus on crafting compelling copy and complement this with three to six hyper-specific hashtags. Moreover, spamming your captions with too many hashtags can make your content look unprofessional and sloppy. While hashtags are an important part of social media SEO, other factors help users discover your content, so hashtags don’t hold all the weight. 

Create Branded Hashtags

If your brand has a thriving, engaged community and a decent following, branded hashtags are a great way to support your online campaigns and bolster your community. For example, global beauty brand YSL Beauty uses the hashtag #DropTheLook to promote its series of social media-inspired makeup looks created by their global beauty director, Tom Pecheux. This encourages others to discover their looks and use the hashtag to share their versions of his tutorials. 

Research Trending Hashtags

Brands often have a set of hashtags they routinely use on various content. Due to the fast-paced nature of TikTok and the sheer number of videos behind popular hashtags, brands should regularly — weekly or even biweekly — research which hashtags are trending and which suits their niche. For example, a seasonal hashtag like #halloweenbaking might be perfect for a Food and Beverage brand’s October content — you just need to seek it out. 

How To Find Trending Hashtags on TikTok 

Some of the most popular hashtags on TikTok are used often, but this doesn’t necessarily mean you should use them in your content. With billions of users, it’s easy for hashtags to become oversaturated, which makes discovering new, trending hashtags ultra-important to keep your content fresh. 

Here are some tips to find trending hashtags:

• Trending TikTok Hashtags: Bookmark Dash Hudson’s TikTok Trends and Hashtags blog — TikTok trends and hashtags are updated monthly. 
• TikTok Discovery: TikTok has a handy feature that lets you break down the top TikTok hashtags trending in different countries by industry over the last 7, 30, or 100 days. Sometimes, these hashtags can be oversaturated, so it’s wise to review these on the app to see how many videos they have. 
• Review competitors: While it’s not wise to copy every hashtag your competitors use, it’s helpful to see how they use branded hashtags or if they’re tapping into industry hashtags your team might have missed. 

Stay On Top of TikTok Trends With Dash Hudson

Every brand’s TikTok strategy needs a tool to help you implement and measure your content — Dash Hudson’s TikTok Insights does just that, offering Social Analytics and Monitoring to measure the success of your content. At the same time, the Community Manager pulls TikTok comments into your community inbox so you can easily respond to questions and comments from one central location. LikeShop helps drive users from your link in bio to your website and product pages for a seamless user experience. 

What’s more, the Trending Sounds feature pulls in the latest trending TikTok audio so you can save time scrolling and searching for the best sounds to attach to your content. 

FAQs

How many hashtags to use on TikTok? 

It’s best to avoid filling your caption with hashtags — three to six hashtags keep the focus on your content and caption, and don’t overwhelm the algorithm with too many options. Keep your hashtag focus niche and relevant to your content and industry to get your videos in front of relevant audiences. 

Does the FYP hashtag work? 

A few popular ‘fyp’ hashtags are often used on TikTok — #fyp, #foryou, #foryoupage and #fypツ. It’s widely believed that these will help push your content to the For You Page — but this isn’t necessarily true. While they do indicate you’d like to surface on someone’s For You Page, this is not guaranteed, and the fact that these hashtags are attached to billions of videos lessens your chances of being found based on these tags alone.  

Can you add hashtags after posting on TikTok?

No, you can’t add hashtags to your video content after posting. As of writing, TikTok does not give you the ability to edit your captions, so make sure you are satisfied with the amount and types of hashtags you’ve included.