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TikTok is a platform of many niches. What you see while scrolling through your ‘For You page’ (FYP) may be completely different from what others see—and the more the channel becomes acquainted with your tastes, the better its algorithm understands what content resonates with you. One type of content that seems to resonate with users is influencers. Influencers are no longer just the accounts with the most followers, but those who represent niche interests and groups too. That’s why TikTok influencer marketing is an opportunity for brands in 2023.
What is a TikTok Influencer?
TikTok influencers are users that create and share engaging content that resonates heavily with their audience and typically goes viral. The great thing about TikTok is that users do not need to have a large following in order to get a lot of views, go viral, or be an influencer. Differing from influencers on Instagram, influencers on TikTok can have as few as a couple of hundred followers, to as many as a couple of million. It all depends on what type of content, or industry the creator falls into.
Top Influencers on TikTok by Industry
TikTok’s level of deep customization has created an opportunity for influencers to emerge in every niche, industry, and vertical you can think of. This has huge implications for marketers too, as no matter what industry you’re in, there is an opportunity to develop a presence and tap into influencers. The following top TikTokers are examples of influencers who are already making an impact in your industry.
Automotive TikTokers
- supercarblondie @supercarblondie - This automotive influencer has over 10.2 million followers, and is beloved across social channels for showcasing all things cars.
- Daniel Mac @itsdanielmac - Daniel Mac is known for stopping owners of nice cars and asking them what they do for a living, ironically becoming the biggest automotive TikToker in the process with 12.6 million followers.
Beauty TikTokers
- Lilly @lillyvanbrooklyn - 1.8 million followers receive detailed hair and skincare tips from this TikToker.
- Patrickstarrr @patrickstarrr - This renowned makeup artist also has a large following on TikTok with 3 million followers.
Consumer Electronics TikTokers
- iJustine @ijustine - This famous YouTuber has brought her platform to TikTok, showcasing all of the latest tech in funny, bite-sized videos.
- Marques Brownlee @mkbhd - Another tech YouTuber who has adapted for TikTok, using the format to deliver hands-on impressions of products.
CPG TikTokers
- Jessica Haizman @jessicahaizman - This TikToker provides inspiration for home cleaning and organizing to 1.2 million followers.
- Clean That Up! @cleanthatup - Receive cleaning tips, tricks, and hacks from a professional cleaner.
Fashion TikTokers
- Ms Kristine @trendycurvy - This trendy fashion influencer gives wardrobe advice to over 1.2 million followers with her signature positivity and confidence.
- Wisdom Kaye @wisdm8 - Described as the “best dressed guy on TikTok” by VOGUE, Wisdom Kaye is all about breaking boundaries.
Financial Services TikTokers
- Breakyourbudget @Breakyourbudget - TikTok is a great place for insights into personal finance, as proven by this TikToker.
- Nick Meyer CFP® @nicktalksmoney - This financial planner gives advice for investing and saving money.
Food TikTokers
- Kimmy’s Kreations @kimmyskreations - This TikToker always has something delicious in the works, and their 2.1 million followers are treated with step-by-step recipes.
- Jeremy Scheck @scheckeats - This food blogger has over 2.1 million followers, and has captured the attention of magazines and celebrities alike.
Home TikTokers
- lizluxehome @lizluxehome - Provides tips and tricks for interior design and cleaning.
- lonefoxhome @lonefoxhome - Gives DIY advice on how to make your home look professionally designed.
Luxury TikTokers
- Leonie Hanne @leoniehanne - Another popular Instagrammer establishing herself on TikTok with must-have luxury fashion.
- Daily Watch @dailywatch - With over 2.5 million followers on Instagram, this luxury watch TikToker is one to keep an eye on.
Media TikTokers
- Madelaine @madelaineturner - Pushes the limits of short-form video with ingenious skits and short films.
- SteadiRed @steadired - This Hollywood steadicam operator gives a behind-the-scenes look into the industry.
Publishing TikTokers
- Selene @moongirlreads_ - This BookToker provides hilarious and relatable insights and book reviews.
- Jacob Demlow @a.veryqueerbookclub - Provides book recommendations and reviews from an LGBTQ+ perspective.
Retail TikTokers
- coupon_katie @coupon_katie - This TikToker with 1.5 million followers has relatable tips on how to save money in your day-to-day life.
- Tope Babalola @topebabalola - With 2 million followers, he is well-known for his hilarious #GroceryStory skits about retail stores.
Should Your Brand Utilize Influencers?
In order to have a successful marketing strategy for any platform, it’s important to have a robust amount of options targeting different users and demographics. Influencers are an exceptional way to reach audiences you may not have even considered before. Especially on TikTok. Once you create your content strategy, and you find influencers that will best resonate with your target audience, don't forget to make the brand TikTok account a shoppable opportunity.
If you don’t know where to start, check out Dash Hudson's TikTok Insights to get inspired.
TikTok Influencer FAQs
Who are the top 10 influencers on TikTok?
The top 10 most-followed accounts on TikTok are:
- Charli D’Amelio - 140.4M
- Khabane Lame - 137.3M
- Bella Poarch - 89.5M
- Addison Rae - 87.5M
- Will Smith - 71.7M
- Zach King - 68.4M
- Kimberly Loaiza - 62.5M
- TikTok - 62.2M
- Burak Özdemir - 57.7M
- Dixie D’Amelio - 57.4M
Notably, all of the top TikTokers listed are American, besides Khabane Lame, who is Senegalese and Italian and Burak Özdemir, who is from Turkey. Will Smith is the only Hollywood actor, while TikTok (unsurprisingly) is the only corporate account in the top ten.
Is TikTok good for influencers?
TikTok is, at present, the fastest growing social media channel, and new influencers are emerging all the time. TikTok is a great channel for influencers to share their skills, hobbies, comedy, or insights, and there is a lot of potential for growing your audience.
How much do TikTok influencers make?
There are multiple factors that determine how much top TikTok influencers make, including specific brand sponsorships, Diamonds that they earn from creating content, and their own merchandise and sales tactics.
The top-earning TikToker is Addison Rae, who earns over $5 million per year. It is clear that there is significant earnings potential for TikTokers who invest in their influencer platform.
What makes you an influencer on TikTok?
That’s the beauty of TikTok—there are no rules for what makes you an influencer! No matter what topic or niche an individual is interested in, they have the potential to develop a following and emerge as top TikTok influencers.
