TikTok is a platform of many niches. What you see while scrolling through your ‘For You page’ (FYP) may be completely different from what others see—and the more the channel becomes acquainted with your tastes, the better its algorithm understands what content resonates with you. TikTok’s level of deep customization has created an opportunity for influencers to emerge in every niche, industry, and vertical you can think of. This has huge implications for marketers too, as no matter what industry you’re in, there is an opportunity to develop a presence and tap into influencers. The following top TikTokers are examples of influencers who are already making an impact in your industry.
supercarblondie @supercarblondie - This automotive influencer has over 6.9 million followers, and is beloved across social channels for showcasing all things cars.
Daniel Mac @itsdanielmac - Daniel Mac is known for stopping owners of nice cars and asking them what they do for a living, ironically becoming the biggest automotive TikToker in the process with 11.2 million followers.
Lilly @lillyvanbrooklyn - 1.8 million followers receive detailed hair and skincare tips from this TikToker.
Patrickstarrr @patrickstarrr - This renowned makeup artist also has a large following on TikTok with 2.8 million followers.
Consumer Electronics TikTokers
iJustine @ijustine - This famous YouTuber has brought her platform to TikTok, showcasing all of the latest tech in funny, bite-sized videos.
Marques Brownlee @mkbhd - Another tech YouTuber who has adapted for TikTok, using the format to deliver hands-on impressions of products.
Jessica Haizman @jessicahaizman - This TikToker provides inspiration for home cleaning and organizing to 1.2 million followers.
Clean That Up! @cleanthatup - Receive cleaning tips, tricks, and hacks from a professional cleaner.
Ms Kristine @trendycurvy - This trendy fashion influencer gives wardrobe advice to over 850,000 followers with her signature positivity and confidence.
Wisdom Kaye @wisdm8 - Described as the “best dressed guy on TikTok” by VOGUE, Wisdom Kaye is all about breaking boundaries.
Financial Services TikTokers
Breakyourbudget @Breakyourbudget - TikTok is a great place for insights into personal finance, as proven by this TikToker.
Nick Meyer CFP®@nicktalksmoney - This financial planner gives advice for investing and saving money.
Kimmy’s Kreations @kimmyskreations - This TikToker always has something delicious in the works, and their 1.4 million followers are treated with step-by-step recipes.
Jeremy Scheck @scheckeats - This food blogger has over 2.1 million followers, and has captured the attention of magazines and celebrities alike.
lizluxehome @lizluxehome - Provides tips and tricks for interior design and cleaning.
lonefoxhome @lonefoxhome - Gives DIY advice on how to make your home look professionally designed.
Leonie Hanne @leoniehanne - Another popular Instagrammer establishing herself on TikTok with must-have luxury fashion.
Daily Watch @dailywatch - With over 2.5 million followers on Instagram, this luxury watch TikToker is one to keep an eye on.
Madelaine @madelaineturner - Pushes the limits of short-form video with ingenious skits and short films.
SteadiRed @steadired - This Hollywood steadicam operator gives a behind-the-scenes look into the industry.
Selene @moongirlreads_ - This BookToker provides hilarious and relatable insights and book reviews.
Jacob Demlow @a.veryqueerbookclub - Provides book recommendations and reviews from an LGBTQ+ perspective.
coupon_katie @coupon_katie - This TikToker with 1.5 million followers has relatable tips on how to save money in your day-to-day life.
Tope Babalola @topebabalola - With 1.5 million followers, he is well-known for his hilarious #GroceryStory skits about retail stores.
Notably, all of the top TikTokers listed are American, besides Khabane Lame, who is Senegalese and Italian. Will Smith is the only Hollywood actor, while TikTok (unsurprisingly) is the only corporate account in the top ten.
Is TikTok good for influencers?
TikTok is, at present, the fastest growing social media channel, and new influencers are emerging all the time. TikTok is a great channel for influencers to share their skills, hobbies, comedy, or insights, and there is a lot of potential for growing your audience.
How much do TikTok influencers make?
There are multiple factors that determine how much top TikTok influencers make, including specific brand sponsorships, Diamonds that they earn from creating content, and their own merchandise and sales tactics.
The top-earning TikToker is Addison Rae, who earns over $5 million per year. It is clear that there is significant earnings potential for TikTokers who invest in their influencer platform.
What makes you an influencer on TikTok?
That’s the beauty of TikTok—there are no rules for what makes you an influencer! No matter what topic or niche an individual is interested in, they have the potential to develop a following and emerge as top TikTok influencers.
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