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TikTok is a platform of many niches. What you see while scrolling through your ‘For You page’ (FYP) may be completely different from what others see—and the more the channel becomes acquainted with your tastes, the better its algorithm understands what content resonates with you. One type of content that seems to resonate with users is influencers. Influencers are no longer just the accounts with the most followers, but those who represent niche interests and groups too. That’s why TikTok influencer marketing is an opportunity for brands in 2024.
What is a TikTok Influencer?
TikTok influencers are users that create and share engaging content that resonates heavily with their audience and typically goes viral. The great thing about TikTok is that users do not need to have a large following in order to get a lot of views, go viral, or be an influencer. Differing from influencers on Instagram, influencers on TikTok can have as few as a couple of hundred followers, to as many as a couple of million. It all depends on what type of content, or industry the creator falls into.
Top Influencers on TikTok by Industry
TikTok’s level of deep customization has created an opportunity for influencers to emerge in every niche, industry, and vertical you can think of. This has huge implications for marketers too, as no matter what industry you’re in, there is an opportunity to develop a presence and tap into influencers. The following top TikTokers are examples of influencers who are already making an impact in your industry.
Automotive TikTokers
Automotive influencers are revving up the platform with their in-depth reviews, thrilling test drives, and behind-the-scenes looks at the latest car tech. Among the myriad of enthusiasts and experts, two accounts race ahead with their dynamic content and passionate followings.
- supercarblondie @supercarblondie - This automotive influencer has over 10.2 million followers, and is beloved across social channels for showcasing all things cars.
- Daniel Mac @itsdanielmac - Daniel Mac is known for stopping owners of nice cars and asking them what they do for a living, ironically becoming the biggest automotive TikToker in the process with 12.6 million followers.
Beauty TikTokers
In the vibrant world of TikTok, beauty influencers are setting trends and captivating audiences with their innovative makeup tutorials and skincare tips. Among the glittering array of talent, two accounts stand out for their exceptional creativity and engaging content.
- Lilly @lillyvanbrooklyn - 1.8 million followers receive detailed hair and skincare tips from this TikToker.
- Patrickstarrr @patrickstarrr - This renowned makeup artist also has a large following on TikTok with 3 million followers.
Consumer Electronics TikTokers
On TikTok, where innovation meets creativity, consumer electronics influencers are leading the charge. They demystify the latest gadgets and tech trends with their insightful reviews and hands-on tutorials. Among this tech-savvy community, two accounts shine brightly for their informative and engaging approach to technology.
- iJustine @ijustine - This famous YouTuber has brought her platform to TikTok, showcasing all of the latest tech in funny, bite-sized videos.
- Marques Brownlee @mkbhd - Another tech YouTuber who has adapted for TikTok, using the format to deliver hands-on impressions of products.
CPG TikTokers
CPG influencers are making waves by bringing everyday products to life through creative unboxings, honest reviews, and innovative usage tips. Amidst the bustling community of content creators, two accounts stand out for their ability to connect with audiences and transform ordinary items into must-have essentials.
- Jessica Haizman @jessicahaizman - This TikToker inspires home cleaning and organizing to 1.2 million followers.
- Clean That Up! @cleanthatup - Receive cleaning tips, tricks, and hacks from a professional cleaner.
Fashion TikTokers
On TikTok, where trends are born and style is redefined, fashion influencers are at the forefront, showcasing the latest in apparel, accessories, and style inspiration. Among the chic and ever-evolving landscape of trendsetters, two accounts strut to the forefront with their unique blend of personal style, inspiring looks, and fashion-forward advice.
- Ms. Kristine @trendycurvy - This trendy fashion influencer gives wardrobe advice to over 1.2 million followers with her signature positivity and confidence.
- Wisdom Kaye @wisdm8 - Described as the “best-dressed guy on TikTok” by VOGUE, Wisdom Kaye is all about breaking boundaries.
Financial Services TikTokers
Influencers specializing in financial services are changing the game. They break down complex concepts into digestible content, offering tips on saving, investing, and managing money. Among this savvy group, two accounts stand out for their ability to demystify the world of finance and empower their followers with practical financial wisdom.
- Breakyourbudget @Breakyourbudget - TikTok is a great place for insights into personal finance, as proven by this TikToker.
- Nick Meyer CFP® @nicktalksmoney - This financial planner advises investing and saving money.
Food TikTokers
Food influencers are whipping up a storm with their mouthwatering recipes, cooking tips, and food adventures. Amidst a feast of content creators, two accounts rise to the top, captivating taste buds and inspiring kitchen novices and seasoned chefs alike with their delicious content and engaging food stories.
- Kimmy’s Kreations @kimmyskreations - This TikToker always has something delicious in the works, and their 2.1 million followers are treated with step-by-step recipes.
- Jeremy Scheck @scheckeats - This food blogger has over 2.1 million followers, and has captured the attention of magazines and celebrities alike.
Home TikTokers
Home influencers are turning houses into homes, one post at a time. With their DIY projects, decor tips, and organizational hacks, they're inspiring viewers to create spaces that reflect their personal style and comfort. Among the community of home enthusiasts, two accounts stand out for their innovative ideas and engaging content that makes home improvement both accessible and fun.
- lizluxehome @lizluxehome - Provides tips and tricks for interior design and cleaning.
- lonefoxhome @lonefoxhome - Gives DIY advice on how to make your home look professionally designed.
Luxury TikTokers
Diving into TikTok's luxury landscape reveals influencers who elevate the platform with their exclusive insights into high-end fashion, opulent lifestyles, and premium products. Within this realm of sophistication and glamour, there are two accounts whose content truly sparkles, offering followers a glimpse into the world of luxury with unparalleled elegance and flair.
- Leonie Hanne @leoniehanne - Another popular Instagrammer establishing herself on TikTok with must-have luxury fashion.
- Daily Watch @dailywatch - With over 2.5 million followers on Instagram, this luxury watch TikToker is one to keep an eye on.
Media TikTokers
Media TikTok creators stand out by blending informative content with engaging storytelling, making them go-to sources for what's trending and impactful. Among this vibrant community, two profiles emerge as particularly influential, captivating audiences with their unique takes on the media landscape.
- Madelaine @madelaineturner - Pushes the limits of short-form video with ingenious skits and short films.
- SteadiRed @steadired - This Hollywood steadicam operator gives a behind-the-scenes look into the industry.
Publishing TikTokers
The world of publishing comes alive through influencers who share their passion for books, literary reviews, and the behind-the-scenes of the writing world. These bookish creators transform reading into a shared adventure, engaging with audiences over the latest page-turners and timeless classics.
- Selene @moongirlreads_ - This BookToker provides hilarious and relatable insights and book reviews.
- Jacob Demlow @a.veryqueerbookclub - Provides book recommendations and reviews from an LGBTQ+ perspective.
Retail TikTokers
TikTok has become a bustling marketplace where retail influencers showcase the latest trends, product finds, and shopping hacks. These savvy creators are redefining the shopping experience, guiding their followers to the best deals and must-have products across various categories. Leading the pack, two accounts have carved out a niche for themselves, becoming trusted advisors for consumers looking to navigate the vast world of retail with confidence and style.
- coupon_katie @coupon_katie - This TikToker with 1.5 million followers has relatable tips on how to save money in your day-to-day life.
- Tope Babalola @topebabalola - With 2 million followers, he is well-known for his hilarious #GroceryStory skits about retail stores.
Should Your Brand Utilize Influencers?
In order to have a successful marketing strategy for any platform, it’s important to have a robust amount of options targeting different users and demographics. Influencers are an exceptional way to reach audiences you may not have even considered before. Especially on TikTok. Once you create your content strategy, and you find influencers that will best resonate with your target audience, don't forget to make the brand TikTok account a shoppable opportunity.
If you don’t know where to start, check out Dash Hudson's TikTok Insights to get inspired.
TikTok Influencer FAQs
Who are the top 10 influencers on TikTok?
The top 10 most-followed accounts on TikTok are:
- Charli D’Amelio - 140.4M
- Khabane Lame - 137.3M
- Bella Poarch - 89.5M
- Addison Rae - 87.5M
- Will Smith - 71.7M
- Zach King - 68.4M
- Kimberly Loaiza - 62.5M
- TikTok - 62.2M
- Burak Özdemir - 57.7M
- Dixie D’Amelio - 57.4M
Notably, all of the top TikTokers listed are American, besides Khabane Lame, who is Senegalese and Italian and Burak Özdemir, who is from Turkey. Will Smith is the only Hollywood actor, while TikTok (unsurprisingly) is the only corporate account in the top ten.
Is TikTok good for influencers?
TikTok is, at present, the fastest growing social media channel, and new influencers are emerging all the time. TikTok is a great channel for influencers to share their skills, hobbies, comedy, or insights, and there is a lot of potential for growing your audience.
How much do TikTok influencers make?
There are multiple factors that determine how much top TikTok influencers make, including specific brand sponsorships, Diamonds that they earn from creating content, and their own merchandise and sales tactics.
The top-earning TikToker is Addison Rae, who earns over $5 million per year. It is clear that there is significant earnings potential for TikTokers who invest in their influencer platform.
What makes you an influencer on TikTok?
That’s the beauty of TikTok—there are no rules for what makes you an influencer! No matter what topic or niche an individual is interested in, they have the potential to develop a following and emerge as top TikTok influencers.
