Top TikTok Trends for Brands to Follow in 2023

Elise Ngobi
February 4, 2020
Last Updated On
November 29, 2022

TikTok was the most-downloaded app in 2020, surpassing 3 billion downloads. Once assumed to be a social media platform that’s just for kids, the TikTok user-base is diversifying fast with brands, influencers, YouTubers, parents, and even grandparents joining the fun.

Trending TikTok videos are always changing, and brands wanting to make an impact on the social channel will want to make time to discover what’s trending on TikTok. Knowing what’s trending is key to creating videos that are engaging to audiences, and will inspire them to click on your link in bio.

We’ve been watching (sometimes a little too much) and keeping a pulse on the biggest trends audiences are jumping on. The following TikTok guide will help you to identify the newest TikTok trends so your brand can join the fun.

What is a TikTok trend?

In short, a TikTok trend is a collection of viral, usually short videos featuring popular sounds, hashtags, dances or challenges. While some videos are an exact duplication of the original, TikTok gives users a lot of freedom to be more abstract or personal in how they want to participate in the trend.

How to Find What's Trending on TikTok

It’s impossible to scroll down your “For You” page without coming across a new hashtag like #picnictime or #booktok. The topics change frequently, and typical clips show people in scenarios that are hilariously exaggerated, surprisingly informative, and hyper-relatable. The types of content that are taking over your “For You” page typically come from three very important categories:

  • Trending sounds.
  • Trending videos.
  • Trending hashtags.

There are a few running themes on what makes content from these categories become top TikTok trends. The top theme is humor. Funny videos get more shares, and people watch them more than once, two factors that are important to the TikTok feed-ranking algorithm. Videos that have an element of surprise or something unexpected also have a higher chance of going viral, again feeding into shareability and reach. Relatability also plays a part in what will and won’t become a trend. Short videos climb the virality charts the fastest. Ideas that land quickly, and a broad swath of the population can instantly identify with, are the ideas that make it onto the “For You” page.

One of the most refreshing parts about TikTok is the lo-fi style of videos. Post-production is done in the app using easy to find native tools, and the editing is focused on transitions, video effects, and sounds, more than it is on filters. Another interesting element of TikTok trending sounds and videos is how content can go viral weeks and even months after being posted. Using TikTok Insights can give context as to why that happens, and how to replicate it in future posts. 

 TikTok’s unique audience separates it from other social channels. The majority of TikTokkers are young, so they are generous with reactions—likes, shares and comments. Videos easily take off, reaching hundreds of thousands of views, much faster than other channels.

Screenshot of TikTok Hashtag Trend
Image credit: @willsmith

What Sounds are Trending on TikTok?

TikTok is different from other social platforms in that it is built for music and entertainment. It’s easy to add tracks to your videos in the app. They’re segmented out by viral tracks and a pretty broad list of genres and moods that you can use for dance challenges or lip syncing.

The viral section will take you to a chart of top-performing songs which are being featured in the most videos. Remixes are popular on TikTok, with multiple versions of each track making the rounds in fun, easy-to-film dance challenges that go viral fast.

Trending TikTok Sounds for November 2022

This month's top trending songs and sounds are:

1. Made You Look - 1.1M Videos

Meghan Trainor’s new song “Made You Look” has reached #1 on the TikTok viral sounds list. Creators made a dance that goes with the song that has blown up in the TikTok community.

2. Remember - Acoustic/Sped Up (w/ David Guetta) - 677.2K Videos

Creators have taken Becky Hill and David Guetta's new song, “Remember”, and made a new trend with the sound. Users are singing along to the chorus of the song and letting friends sing in the background. We’ve even seen some dogs make into this trend.

3. The 2022 Season Comes to an End - 304.7K Videos

With the year of 2022 coming to an end soon enough, creators are recapping their year with this sound. The sound plays a man saying “and with that, the 2022 season comes to end, goodnight.” and continues on with an emotional song. Time flies when your trending on TikTok.

4. Anti-Hero - 250.1K Videos

One of the most prominent singers recently dropped her new album and it did not disappoint. Taylor Swift’s song, “Anti-Hero”, has gone viral on TikTok for making funny videos to the lyrics “it's me, hi, I'm the problem it's me.”

5. Chill Like That - 117.1K videos

TikTok users have taken this catchy techno song, “Chill Like That” by Sunday Scaries and made all sorts of insanely creative dances to the beat of this song.

Trending TikTok Sounds for October 2022

This months top trending songs and sounds are:

1. Sweater Weather (Sped Up) - 2M Videos

Top Charts song from 2013, Sweater Weather by The Neighborhood, has now made a comeback on TikTok in a sped up version. TikTokers have made a viral dance to go with this sound and it is blowing up.

2. Its Corn - 1.3M Videos

This catchy sound has completely blown up the internet in the past few weeks. What started as a little boy at a carnival talking about how he loves corn, has now turned into a viral song that TikTokers from all over are using to make memes, appreciation videos, or just lip syncing to the sound.

3. CUFF IT - 1.2M Videos

Beyoncé did not disappoint with her new album this year, and her song CUFF IT from the album has blessed us on TikTok with a fun and easy dance that goes with the rhythm of the song. We knew Queen B could not give us anything but perfection.

4. Forget - 1.1M Videos

This song, Forget by XXKATUSJINSUX has become one of the top trending sounds for TikTok solely because of the dancing trend that has come with it. TikTokers are mainly using the sound to make humoristic content with friends.

5. Unholy - 715.0K Videos

Newly released song by Sam Smith, Unholy has hit the top charts for TikTok songs. The content that uses this song has no specific genre or trend, people are just loving the new song and how it works with their content.

What Are The Current TikTok Trends?

Videos themselves also go viral, and can be shared by users in a similar way to songs and sounds. TikTokers are able to stitch viral videos to their own. They are using this feature to react to content, as well as continue the story of the original video with their own funny or insightful additions. Brands are also using the opportunities stitching, reactions, and duets offer to inspire fun user generated content.

There’s no telling what sort of video will go viral next, but there are a few telltale signs. For example, videos featuring kids and their parents work well. They are funny, unexpected, and videos with more than one person are more engaging. Young people love the awkwardness of it all, and they are eager to share short videos with one another.

TikTokers take trends and put their own spin on them, while the linked music and hashtags are the common thread pulling the remixes together. Overall, what works in your TikTok marketing strategy are concepts that people can easily recreate which have an element of fun, surprise, and a track that is both catchy and of the moment.

For further reading on TikTok trends and how your brand can make a splash on the social channel, read our guide on how to go viral on TikTok.

TikTok Trends for November 2022

Let's see what videos are trending this month on TikTok:

1. Beat It

TikTokers are taking Michael Jackson's famous song, Beat It, and creating a viral dance to the song, along with a cool side flip trick. We are all loving this trend and seeing everybody's amazing dance skills, but were also loving seeing people failing at the side flip trick. Practice makes perfect!

beat it TikTok trend
Image credit: @annikenholmen04

2. The Flea Game

Creators are using the TikTok Trickster sound effects to make funny videos doing ‘The Flea Game’. The Flea game consists of one person telling another that there is a flea in their hand and it is doing backflips. Long story short, the other person ends up getting tricked into saying that they believe there is a real flea in their hand. This sounds ridiculous, but with the sound effect on, it has got us laughing out loud.

The flea game TikTok trend
Image credit: @brookemonk_

3. All I Want For Christmas Is

Thats right, it is officially Christmas season. The queen of Christmas, Mariah Carey, kicked the season off with a Halloween themed video on November 1st with her iconic song, “All I Want For Christmas Is You”. TikTokers are starting to embrace the Christmas spirit this month. How early is too early?

Mriah Carey
Image credit: @mariahcarey

4. Hacker

This trend, matched with the song “Sirtaki (Zorba the Greek)”, has TikTokers sharing their comera rolls. The video consists of users quoting that *if* there were a hacker taking their phones, this is what they would see on their camera roll. And they proceed to show the funny parts of their camera roll.

Hacker TikTok trend
Image credit: @monkeycatluna

5. All Your’n

Show off your love life with this new trend where couples are showing off their cutest moments. Check out the “All Your’n” sound to find some creative date ideas for your relationship for this holiday season, or use it to share your own cute couple moments.

All Your'n TikTok trend
Image credit: @cyrinnaharrington

TikTok Trends for October 2022

Lets see what videos are trending this month on TikTok:

1. “Squirrels In My Pants” - 665.9K Videos

This hilarious trend using the song S.I.M.P (squirrels in my pants) shows one person hiding another person with their hand and once the song says “everybody scream” the person will remove their hand to reveal the other person screaming and acting as if they had squirrels in their pants. Seems ridiculous, but it's got us laughing. 

screenshot of tiktok trending video
Image credit: @eebruu___

2. “One Thing About Me” - 563.7K Videos

Based off of Nicki Minaj’s new song “Super Freaky Girl”, TikTokers are now using the rhythm of that song to tell their own stories that range from quite funny to slightly traumatizing stories. This trend has most of us laughing, and some of us worried for some of the TikTokers out there.

3. “I'm Gonna Take My Time” - 493K Videos

Using the song "Sensual Massage" by Snoop Dogg, TikTokers are creating videos of themselves and a friend sitting across the table from one another, cutting back and forth from one another to the beat of the song, and once the song says “I’m gonna take my time” they show themselves dancing to the song. This is definitely one of the least complicated TikTok trends we've seen.

screenshot of tiktok trending video
Image credit: @kyliejenner

4. “If Was A…” - 404.1K Videos

TikTokers are taking hours to make a 1 minute video using the beat of the song "Run Boy Run" by Woodkid.Creators are asking their partners or friends what they would be if they were a color, a season, a fruit, and more, and then compiling images that match what their partner classified them as. These videos are very satisfying to watch, and we have to give props to the creators for matching every image perfectly with the song.

screenshot of tiktok trending video
Image credit: @tabithaswatosh

5. “Maybe I’m Inlove” - 203K Videos

This adorable trend may have you feeling more single than ever, but its worth the watch. Couples are singing along together to the song "Maybe I'm In Love" to make charming videos of their relationship.

screenshot of tiktok trending video
Image credit: @swagboss317

What Hashtags are Trending on TikTok?

Hashtags have shaped trends for social media as they are known today. Hashtags allow content creators to categorize their content in order to follow a certain algorithm on the social platform. There are hashtags that are used more frequently and bring in more traffic than others. For instance, a hashtag that has always trended on TikTok is #fyp (for you page). Creators will use #fyp to notify TikTok to put their video on the For You Page - where your video is most likely to get traction. Videos that have various hashtags will receive higher awareness because you can tag as many different categories as you want. Your video can reach hundreds of different niche groups from just using a couple different hashtags. 

So, lets check out what hashtags are trending this month:

Trending Hashtags for November 2022:

  1. #autumn 
  2. #christmaslist
  3. #wishlist
  4. #fallfashion
  5. #giftideas
  6. #christmascountdown
  7. #blackfridaydeals
  8. #erastourtaylorswift
  9. #coldweather
  10. #wakandaforever

Trending Hashtags for October 2022:

  1. #fall
  2. #halloweencostume
  3. #asmrsounds
  4. #pumpkinseason
  5. #spookyseason
  6. #itscorn
  7. #fallvibes
  8. #halloweenlook
  9. #halloweenends
  10.  #mondaymood


What is the most popular trend on TikTok?

The beauty of TikTok comes from the fact that there isn’t a single most popular trend at any moment. What’s is most popular or viral is literally changing every single day. That being said, there are a couple of trends that have become mainstays on the app. Since many people are working from home, WFH and Zoom mishap skits are extremely popular, alongside “videos living in your head rent-free”, “tell me without telling me” and so many more. The most popular trends are usually short, to the point and entertaining or shocking in some way or another. 

What was the first TikTok trend?

Since TikTok started out as, a music and dance app, it’s not surprising that most of the first viral trends on TikTok were in fact dance videos. One of the earliest TikTok trends was a dance called “The Renegade” to a song by K-Camp called “Lottery”.

This type of trend became so popular and has stayed trending because users don’t need to be a professional to partake in these easy to learn and fun dances. 

How do you start a trend?

Unfortunately, there’s no sure-fire way to know whether something will trend or go viral on TikTok. A great place to start is using sounds or topics from pop culture. Many of the most viral trends have snippets from popular shows like Euphoria or Succession. If you’re not sure what sounds use, we recommend trying as many as you want. The great thing about TikTok is that there isn’t the need to curate your feed the way there is on a platform like Instagram.

How long does a TikTok trend last?

Much like starting a trend on TikTok, it’s hard to predict how long a trend will last. While some trends can last weeks or even months, some are also only relevant for a couple of days. Many say the best way to know a TikTok trend has “expired” is once you begin to see it popping up on other social media channels like Twitter or Instagram.

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