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Top TikTok Trends for Brands to Follow in 2024 (Updated February)

Elise Ngobi
February 4, 2020
Last Updated On
February 5, 2024

TikTok had over 900 million worldwide users in 2024 — and this number is expected to climb to just over 900 million in 2024. Once assumed to be a social media platform that’s just for kids, the TikTok user base is diversifying fast with brands, influencers, YouTubers, parents, and even grandparents joining the fun.

TikTok Trends are always changing, and brands wanting to make an impact on the social channel will want to make time to discover what’s trending on TikTok. Knowing what’s trending right now is key to creating videos that are engaging to audiences, and will inspire them to click on your link in bio.

We’ve been watching (sometimes a little too much) and keeping a pulse on the biggest trends audiences are jumping on. To help your brand identify current TikTok trends, this blog will cover:

  • What are the current TikTok trends?
  • TikTok Trends for February 2024.
  • TikTok Trends for past months.
  • What is a TikTok trend?
  • How to find what's trending on TikTok.

What Are The Current TikTok Trends?

Videos can become viral trends themselves and users can share them much like songs and sounds. TikTokers are able to Stitch viral videos using this feature to react to content or continue the story of the original video with their own funny or insightful additions. Brands are getting in on the fun by leveraging the creative potential of stitching, duets, and reactions to inspire entertaining user-generated content.

TikTok creators infuse their unique flair into trends, with shared TikTok sounds and hashtags acting as the glue that binds these creative remixes. In crafting an effective TikTok marketing strategy, prioritize concepts that offer easy replication, sprinkled with elements of fun, surprise, and a trending audio track for maximum impact.

For further reading on TikTok trends and how your brand can make a splash on the social channel, read our guide on viral TikTok strategies.

TikTok Trends for February 2024 

Tap into these TikTok trends this February to keep your TikTok content fun and fresh.

My Favorite Animal

Looking for a major gift or have a taste for luxury? This trend involves using the song Shik Shak Shok and using a text overlay to write ‘He asked me what my favorite animal was, I said Cartier Panthère’. Use any luxury jewelry that depicts an animal to use this trend.

girl wearing white sweater holding up red cartier bag in tiktok video
Image credit: @maryfromukraine

Twin, where have you been? 

This trend is perfect for a dynamic duo — highlight your best friend at work or someone you haven’t seen for a while and lipsynch to the corresponding trending audio that says, ‘Twin, where have you been?’ while the other person mouths the second part, ‘Nobody knows me like you’.

girl wearing heart necklace walking through door tiktok screenshot
Image credit: @princesspolly

Pookie Is Looking Absolutely Fire Tonight

Bennet and Pookie (aka Campbell), are the latest viral TikTok couple, boosted to popularity mostly by the chivalrous demeanor of Bennet and both of their stylish outfits. This trend uses original audio from Campbell sharing her outfits — to use this trend, lipsynch and have fun playing each role with a friend, or simply highlight something you think looks ‘absolutely fire’ with the corresponding sound. 

plate of chili appetizers
Image credit: @chilisofficial

And Then I Go and Spoil It All

This recent trend uses audio from the Nancy Sinatra classic ‘Somethin’ Stupid’, and involves sharing a carousel post — the first slide should include a text overlay that says, ‘And then I go and spoil it all,’ the next will say ‘by saying something stupid like,’ — on the last slide, share something that’s particularly funny, annoying or generally something you often say. 

brunette with winged eyeliner 'and then i go and spoil it all' tiktok trend screenshotl
Image credit: @virgintakis

Silent Reviews

This trend involves silently reviewing a product, look or anything else silently. Creators can review beauty products, books, red carpet outfits or even their own past looks. To do this trend, simply add a text overlay that says ‘silently reviewing ___’ (whatever you’re reviewing!) and then gesture, nod or whatever else gets your review across to other users.

brunette sits behind beauty products holding hands to silently review beauty products
Image credit: @meitham

TikTok Trends for January 2024

These are the TikTok trends appearing on our FYP’s as we enter 2024. 

We’re, Of Course — January 12, 2024

This trend works best with two people. Select a group you’re familiar with or something that relates to your brand — this can be an astrological sign, a profession, something you’re a fan of, family and more — get creative! Each person takes a turn filming the other person, who mentions a common trope related to the group you’re discussing. Let’s say we’re talking about someone who loves movies. This exchange looks like, “We’re movie lovers, of course we’re going to have a mile-long ‘to watch’ list.” Then, the frame cuts to the other participant, who will say another movie-lover-trope, like “We’re movie lovers, of course we have Letterboxed accounts.” This is a fun trend that almost anyone can participate in. 

girl in beige sweater holds tiny microphone in tiktok screenshot
Image credit: @staplescanada

Because It’s Iconic — January 12, 2024

This trend involves lip-syncing along to this audio, courtesy of Kim Kardashian, to the words, “‘Cause it’s iconic. And I love doing iconic sh*t.” Pair this with a product or service, like Rare Beauty does below, or use a text overlay to describe an ‘iconic’ situation. 

selena gomez and woman holding up rare beauty body products
Image credit: @katiefanggg

You’ve Never Been to Heaven, Have You? — January 12, 2024

This is another easy-to-follow trend. Simply use a text overlay to describe something that’s Heavenly to you, and lipsynch to these lyrics from Sweetest Pie by Megan Thee Stallion and Dua Lipa “You’ve never been to Heaven, have you?” 

brunette with big eyelashes and lip gloss in 'you've never been to heaven' meme about setting spray
Image credit: @sabrinastar1

TikTok Trends for December 2023 

Which TikTok trends are making their way to FYP’s in December? Here are the TikTok trends you should try this month. 

Things I Suffer From — December 8, 2023

The latest TikTok trend involves posting a carousel — the first image is typically a selfie with a text overlay reading 'Things I Suffer From', with the next image a photo with an acronym explaining your affliction, and the full sentence written below so your audience can understand. This is typically something funny or relatable for other users.

things i suffer from tiktok trend girl in car with paper towel in nose screenshot
Image credit: @erikatitus

No Hard Feelings — December 5, 2023

This trend uses audio from the Jennifer Lawrence film ‘No Hard Feelings’, where she talks with Percy’s friend about a party. Try lip-synching the ‘nice’ speech from the friend, or try Lawrence’s lines with more attitude. 

no hard feelings tiktok trend
Image credit: @danielleburnett_

Stomp Your Feet — December 5, 2023 

This trend uses popular audio from ‘It Girl’, and involves doing a silly dance where you stomp your feet. While some users the audio and just do a dance, other creators use a text overlay to share their thoughts or describe a funny situation.

tiktok stomping kitchen cutie trend
Image credit: @danilusardi

Can’t Do Nights — December 5, 2023 

This trend involves lip-synching to Josh Hutcherson’s line from the recent Five Nights at Freddy’s film, “I can’t do nights”. Use a text overlay to describe a high-maintenance or personal aspect of your nightly routine that prevents you from staying someplace overnight. 

josh hutcherson cant do nights tiktok trend
Image credit: @ahrihq

TikTok Trends for November 2023 

This is what’s trending on TikTok in November 2023 — try to incorporate some of these trends in your upcoming TikTok content this month. 

Uncanny Valley — November 22, 2023

Yes, a real person is writing this — but are you talking to a real person? All things ‘uncanny valley’ are cropping up on TikTok. ‘Uncanny Valley’ refers to the phenomenon of robots and non-human entities that appear human and the unsettling emotional response many people have upon seeing them. This trend involves using uncanny valley filters, makeup and even masks to create an unsettling video.  

woman wearing uncanny valley makeup tiktok screenshot
Image credit: @bright.eyesss

Store-Bought Pesto — November 17, 2023 

What’s crazier than store-bought pesto? A lot, evident in this new TikTok trend. To do this trend, stitch the original video, a homemade pesto recipe, where the creator claims ‘Call me crazy, but I’ve never liked store-bought pesto.’ Stitch this with a crazy store of your own. 

girl in white sweater making store-bought pesto
Image credit: @herpaperroute and @susi.vidal

Me and the Devil — November 6, 2023 

This trend involves using the corresponding audio and uploading a carousel with two photos. The first, a photo of yourself, and the second, an image (typically a Google search screenshot) of whatever your ‘devil’ or common fear is. Common 

girl in pink sweater holding beige water bottle me and the devil tiktok trend screenshot
Image credit: @sadiealdis

One Of Your Girls — November 6, 2023 

Users can tap into the ‘One Of Your Girls’ trends two ways — either by doing the corresponding dance challenge, or do a reveal transition to a makeover, or an unexpected look like Jade Thirlwall does in the example below.

mr bean halloween costume jade thirlwall one of your girls tiktok screenshot
Image credit: @jadethirlwall

What Are You Going To Do With a Degree — November 6, 2023 

This trend requires sharing a carousel with two images. The first, a photo of yourself with a text overlay that says, ‘What am I going to do with a __ degree?’ and the next frame, add a text overlay describing what you’ll do with the degree. It can be seriously related to your degree, or a joke. For a visual in the second frame, use a different photo of yourself — preferably doing the thing you describe in text. 

laufey sitting on couch what are you going to do with degree tiktok trend screenshot
Image credit: @laufey

TikTok Trends for October 2023 

Here’s what’s trending on TikTok right now to incorporate into your content or watch for on your FYP this October. 

You Weren’t A Teenage Dirtbag — October 23, 2023 

This trend involves using two photos — either with the typical video view or in a carousel, to show a particularly ‘nerdy’ photo of your youth that shows you weren’t a ‘teenage dirtbag’. To use this trend, use a text overlay to write ‘You weren’t a teenage dirtbag…’ and in the next frame, use a past photo with a text overlay that says ‘You were in marching band’, for example — or whatever activity you practiced that ‘teenage dirtbags’ typically do not.

girl sitting on stairs teenage dirtbag tiktok trend screenshot
Image credit: @jellybean.celine

1. Into Lemme chill, lemme get out of here

This TikTok trend is perfect to describe any situation where the other party needs to take it easy, or simply a situation you’d like to leave. Lipsynch to this audio, or simply add the sound to a video that matches its mood.

monet mcmichael lemme chill tikok trend
Image credit: @monetmcmichael

2. This is 100% Your Look Connie Baby

The Summer I Turned Pretty is taking us into Fall with this trending sound. This is perfect to use as a backing audio for an outfit, recipe, style choice or makeup look you particularly love. Try lip-synching along, or simply play in the background of something that exemplifies ‘your look’.

connie baby tiktok trend eyeliner look
Image credit: @brynnemarieeee

3. Don’t Get a Silly Little Tattoo, You’ll Regret It 

This trend is quite simple — use the audio in the background, and use a carousel to post three photos. The first, a photo of yourself or something random with a text overlay that says ‘Don’t get a silly little tattoo, you’ll regret it.’ Next, add a photo of the ‘silly little tattoo’ in question with a text overlay that says ‘but when people ask about it…’. 

Lastly, add a photo of the inspiration behind your tattoo and a text overlay that says something to the effect of, “I get to talk/think about you.” 

dont get a tattoo tiktok trend screenshot
Image credit: @estherchamberlain

4. Roman Empire Trend 

Yes, the Roman Empire meme is still going strong in October. Rather than ask a male in your life how often they think about the Roman Empire, share your ‘Roman Empire’ with followers.

female version of roman empire tiktok trend
Image credit: @tellmeliestribute

5. Tube Girl

Ever pretend like you’re in a music video? Now’s your chance to relive the Tube Girl phenomenon and pull out your best camera moves — whether you’re on the tube, in your office, or even teaching a college course

tube girl tiktok trend screenshot
Image credit: @sabrinabahsoon

TikTok Trends for September 2023

With Fall quickly approaching, here are the TikTok trends shaping our FYP this September: 

1. Wanting Was Enough 

This trend is controversial, but has been taking TikTok by storm. It’s been used with cats, dogs, humans and even lambs. To use this trend, find a creative way to strap your phone near your face (popular options include a headband or similar strap to hold the phone in place), and spin your chosen friend in a circle to the bridge of Taylor Swift’s ‘August’.

wanting was enough pet trend tiktok screenshot
Image credit: @madisonjcollier

2. More Passion, More Energy 

What gets you fired up and ready to go? Use this trend with the corresponding sound, and dance around in whatever fashion you choose with a text overlay that discusses something you love that gets you up and excited. 

more energy trend tiktok screenshot
Image credit: @annaarcherr

3. You’re So Brave 

Although this trend originates with pets, it has many applications. This trend involves using the ‘you’re so brave’ sound (the original comes a song two pet owners used to calm their dog in the elevator), with a video displaying something you feel proud of and brave for doing and a text overlay with a description.  

you're so brave trend girl wearing pink shirt with thumbs up tiktok screenshot
Image credit: @brooklynandbailey

4. Never Back Down 

To use this TikTok trend, lipsynch to the TikTok audio that says, “Never back down never what? Give up,” or use it in the background. Use a text overlay to describe a challenging situation — humorous or not — that you want to power through. 

bookshelf full of books tiktok screenshot
Image credit: @booknookreads

5. Delusion

This trend is pretty simple, and can be applied to many scenarios — simply use text overlay to write a phrase or other description that is a pipe dream, unlikely or that you’re overall delusional too. Then, lip synch the phrases “100%” and “delusion.” 

What Is a TikTok Trend?

In short, a TikTok trend is a collection of viral, usually short videos featuring popular sounds, hashtags, dances or challenges. While some videos are an exact duplication of the original, TikTok gives users a lot of freedom to be more abstract or personal in how they want to participate in the trend.

How To Find What's Trending on TikTok

It’s impossible to scroll down your “For You” page without coming across a new hashtag like #picnictime or #booktok. The topics change frequently, and typical clips show people in hilariously exaggerated scenarios, surprisingly informative and hyper-relatable. The types of content that are taking over your ‘For You’ page typically come from three fundamental categories:

  • Trending sounds
  • Trending videos
  • Trending hashtags

Several recocurring themes define what makes content from these categories become top TikTok trends. The main being humor, as funny videos tend to get more shares and repeated views, both critical factors for TikTok's feed-ranking algorithm. Videos that have an element of surprise or something unexpected also have a higher chance of going viral, again feeding into shareability and reach. 

Relatability also plays a part in what will and won’t become a trend. Short-form videos climb the virality charts the fastest. Ideas that land quickly, and a broad swath of the population can instantly identify with, are the ideas that make it onto the “For You” page.

One of the most refreshing parts about TikTok is the lo-fi style of videos. Post-production is done in the app using easy-to-find native tools, and the editing is focused on transitions, video effects, and sounds, more than it is on filters. 

Another interesting element of TikTok trending sounds and videos is how content can go viral weeks and even months after being posted. Using TikTok Insights can give context as to why that happens, and how to replicate it in future posts. 

TikTok’s unique audience separates it from other social channels. The majority of platform users  are young, and users are eager to interact with their community through   likes, shares and comments. Videos easily take off, reaching hundreds of thousands of views, much faster than other channels.

FAQs

What is the most popular trend on TikTok?

The beauty of TikTok comes from the fact that there isn’t a single most popular trend at any moment. What is most popular or viral is literally changing every single day. The most popular trends are usually short, to the point and entertaining or shocking in some way or another. 

What was the first TikTok trend?

Since TikTok started out as Musical.ly, a music and dance app, it’s not surprising that most of the first viral trends on TikTok were in fact dance videos. One of the earliest TikTok trends was a dance called ‘The Renegade’ to a song by K-Camp called ‘Lottery’.

This type of trend became so popular and has stayed trending because users don’t need to be a professional to partake in these easy-to-learn and fun dances. 

How do you start a trend?

Unfortunately, there’s no sure-fire way to know whether something will trend or go viral on TikTok. A great place to start is using sounds or topics from pop culture. Many of the most viral trends have snippets from popular shows. If you’re not sure what sounds to use, we recommend trying as many as you want. The great thing about TikTok is that there isn’t the need to curate your feed the way there is on a platform like Instagram.

How long does a TikTok trend last?

Much like starting a trend on TikTok, it’s hard to predict how long a trend will last. While some trends can last weeks or even months, some are also only relevant for a couple of days. Many say the best way to know a TikTok trend has ‘expired’ is once you begin to see it popping up on other social media channels like Twitter or Instagram.

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