This year, it became evident to brands that there was an evolution happening on social media. Now, more than ever, managing an effective social content strategy means knowing your audience and focusing on creating content that entertains and inspires them.
In case you missed it, here’s Dash Hudson’s 2022 year in review of our favorite new social media tools, updates, and innovations we’ve released to improve the lives of Social Media Managers everywhere—enabling them to move at the rapid speed of social.
Competitive Insights & Trends
Your competitive set is a great indicator of what’s happening in your industry across social media—and how your brand is faring in this crowded marketplace. Get visual context into your closest competitors’ creative strategy, identify top-performing trends, and never wonder how your brand stacks up again.
Learn more about Competitive Insights
Multi-Channel Campaign Measurement
Social ROI doesn’t have to be a mystery. You can easily connect your Google Analytics to understand how your multi-channel social commerce campaign has performed as a whole, and how UGC and influencer relationships contributed. It gets better: add posts directly into Campaigns as they’re being scheduled to save your precious time from tedious data-pulling or retroactive report-building.
TikTok Management Suite
Everything a social marketer needs to build and measure their entire TikTok strategy. View your TikTok account performance, build TikTok-specific measurement dashboards, measure the entertainment value of your videos with our unique Entertainment Score metric, see what sounds are trending right now, manage your community, auto-publish your posts, make your TikTok posts shoppable, and much more!
Learn more about our TikTok offering
Instagram Product Tagging
Make every Instagram post and Reel shoppable using Dash Hudson’s Scheduler. Get time back in your day and ensure that nothing slips through the cracks. No more social media managers bringing their phones to weekend brunch!
Learn more about Instagram Product Tags
Audience Sentiment
Dive deeper into how your audience is responding to your Instagram, Facebook, TikTok, YouTube, and Twitter posts. Using natural language processing and machine-learning, the multi-channel Community inbox detects audience sentiment, as well as which comments contain questions, to help address high-priority comments quickly and identify if a shift in content strategy is needed.
Additional Dashboards and Templates
Dashboards can be created in a flash. Choose from six template options, including competitive and industry benchmark reports, and get an understanding of your performance on the metrics and channels you care about in seconds.
What’s Next?
The 2023 Dash Hudson roadmap starts with a bang in Q1 & Q2 as we focus on social entertainment in a cross-channel landscape. We can’t wait to show you what’s coming.
