TikTok has exploded in popularity over the last few years, becoming one of the most popular apps for users and brands alike. For that reason, brands now have an even greater amount of content floating around between different channels than they did before.
Being in the moment and posting organically to TikTok can be nearly impossible when you’re managing multiple channels, all with unique assets and requirements. A TikTok scheduler eliminates the stress that can come with trying to post content in the moment, and will allow you to better plan and execute your TikTok strategy as a whole.
TikTok scheduling gives social media managers the freedom to plan and execute posts on their own terms. Short-form entertainment platforms like TikTok make it really easy to pick up your phone, film, edit, and post videos in one burst, but what if you want to post your video at a later date, or a time when you are not available? That’s where TikTok scheduling comes in. TikTok post schedulers typically give users the option to be reminded when it’s time to post, or will publish the video automatically, notifying you once it’s live. Both options are great for brands who like to plan their social strategies days or even weeks in advance.
It is perfectly fine to post TikToks organically, as viewers on the channel reward content that is in-the-moment and authentic. However, taking the time to film a TikTok on the go is simply not realistic for social media managers who become taxed by other priorities, or want to post in their off-hours. Using scheduling for TikTok can also be extremely beneficial for brands that plan their TikTok marketing strategy in advance. Having the ability to schedule posts for the week ahead can cut down any confusion, or mistakes that can happen when social media managers have mountains of content ready to go for multiple accounts, brand handles, and social channels.
Brands know that the optimal time to publish a TikTok is not always within business hours. That is why Dash Hudson has created a TikTok scheduler that gives users the ability to schedule TikTok posts within the Dash Hudson platform. There are two scheduling options available for users with a TikTok for business account: Push notification or auto-publishing.
Users who select push notification scheduling will need to choose their content, and then select the date and time they want it to be posted. They will then receive a push notification from the Dash Hudson platform when it is time to publish the post. The user can head into Dash Hudson to complete the posting process.
The workflow for auto publish scheduling is very similar to the push notification process. The only difference is that once the time comes for the post to go live, the user won’t need to go into Dash Hudson to publish. Instead, they will receive a notification informing them that the post has been published.
Both scheduling options allow for users to pull content directly from their library, add a caption and hashtags, and choose which board or gallery the content will live on once it’s published. Additionally, auto-publishing lets users select what actions (Comments, Duets, or Stitches) viewers can take once the post has gone live.
The best part about implementing TikTok scheduling into your strategy is how simple it is. You start by putting together your creative assets the way you normally would. After saving your asset, open your scheduler tool and follow these easy steps:
Start with the creative you want to schedule, and then select a date and time, or vice versa.
Once you have selected your creative and the date and time you want it to be published, it’s now time for the fun part: adding your caption and hashtags.
This step can vary from tool to tool, but this is where you select where you want your content to be organized once it goes live. This step is crucial in being able to compare content performance over time.
Lastly, choose how you want to schedule this post: push notification or auto-publish. Finish the process by selecting the save button.
Note: If you want to post multiple assets at once, you will need to schedule an individual post for each.
It’s important that brands look at the bigger picture of their posting schedule in order to ensure they’re growing their account in a meaningful way. We’ve broken down a few ways to ensure that your TikTok schedule takes your brand’s strategy to the next level.
While posting in the moment is often the reality for brands on TikTok, it doesn’t have to be that way. With a solid content calendar in place, it is possible to have video ideas planned well in advance. A great place to start is by getting a hold of your TikTok analytics and understanding what your typical performance means for your schedule moving forward.
TikTok does provide some insightful analytics within their native platform, but in order to dive deeper into what’s working and what isn’t, brands may find themselves needing more granular information. Additional TikTok Insights give brands the ability to organize, segment, and compare existing content. This shows exactly what they need to be scheduling.
TikTok allows you to interact with users all over the world. This is something you’ll want to keep in mind when thinking about what time you’re scheduling and posting content, particularly from followers who want to see your content in the moment. If you’re not sure where your followers are from, head to the Creator Tools on your account, where you can see where your followers are from, and what time they’re typically viewing your content. This will give you some insight into what time of day you should think about posting.
Trends on TikTok are one of the reasons the app is so popular in the first place. Missing out on trends can impact your brand’s performance on the channel. Don’t forget about them when you’re putting together your content calendar and schedule. While there’s no way to account for what’s trending ahead of time, make room to research and partake in TikTok trending sounds and videos that make sense for your brand.
Being consistent on TikTok is important, but it’s also important to not post just for the sake of posting. TikTok provides a very different opportunity for businesses, but it’s crucial to remember that your account is still a representation of your brand. Ensure your content aligns with your brand values, resonates with your audience, and provides some sense of value to viewers—whether that’s through product information, a behind-the-scenes look at your brand, or pure entertainment.
TikTok does provide a scheduling option for users, but there’s a catch. The scheduling can only be done through your web browser, not the native app. For this reason, most users who want to schedule posts on TikTok will utilize social media marketing tools with scheduling features like Dash Hudson.
Depending on the type of audience your content is aimed at, this can vary drastically. But generally, the best times to post on TikTok are mornings and late evenings. The reason for this? People are typically commuting to and from work at these times, and also looking to relax and unwind by watching their favorite content. A great rule of thumb is to think of when you as a user are active on TikTok, not you as a social media manager.
Yes. TikTok has an algorithm that favors consistent content. With that in mind, don’t limit yourself to once a day. It doesn’t hurt to post multiple (2-4) times a day if you have quality content ideas and the capacity to do so.