Scrolling Insta is a literal explosion of the senses. Models? Check! Fashion? You got it! Heck, we even have athleisure, beauty trends, and babies. Today we're taking a trip into the aspirational dimension of high-end luxury fashion on Instagram. A world that seems far, far away from our ordinary lives, but that everyone can access thanks to Instagram. Amen to that.
Funny enough, luxury goods companies once shunned social media. Not to mention social media networks like the almighty Instagram. The common belief was that these channels would dilute prestige and democratize a sector that had been built on siloing itself away from the masses. There was a shared consensus between these Maisons that making themselves overly visible and available would be bad for their image and in turn bad for business.
But it didn't take long for Instagram marketing to take off as a business practice, and luxury brands had no choice but to get on board. As it turns out, their presence was being asserted without them through loud and impactful consumer voices, and real talk: luxury clothing brands generally prefer to steer the conversation. If they wanted to stay in control, it was time to take a hold of the narrative.
The traditions of refined artisanship and premium designer reputations were given a modern digital twist, breathing a fresh perspective into the visual world of today's luxury brands. It's a whole new way to present their universe, and no brand has been tarnished because of it, au contraire.
To prove what we mean, we put together a list of premium luxury brand Instagram accounts that deserve beaucoup accolades for their flawlessly executed galleries.
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