Instagram has been one of the most powerful social media platforms for businesses since its launch in 2010. Today, there are over 1 billion active monthly users around the world, and 90% of Instagram accounts follow at least one company. Ultimately, Instagram marketing is an important way for businesses to connect with new, and existing customers. The average user is on the platform for 2 hours and 25 minutes per day. More people turn to Instagram for everything from entertainment to shopping and customer service. For this reason, creating an Instagram is often one of the best ways to reach new audiences.
With the right tools, strategies, and best practices in place, Instagram marketing is an effective social media platform for small local businesses to large-scale global corporations. Whether your brand’s goal is to increase awareness, drive traffic to your website, boost sales or create customer loyalty, Instagram can help you set your business’ online presence up for long-term success. Find out how Instagram marketing can play an important role for your brand now and in the future.
Over half of Instagram’s global users are ages 34 or younger, according to 2021 research. This makes the channel one of the top social media platforms for millennials and Gen Z. Currently, 57% of millennials use Instagram multiple times a day. Since millennials are reaching their prime spending years, effective Instagram marketing can help brands connect with this sought-after demographic. Similarly, Gen Z are true digital natives and are the future of shopping. 60% of this demographic use Instagram to shop and to learn about different brands and products. As one of the most brand-loyal age groups, now’s the time to use Instagram marketing as a way for companies to attract younger consumers.
Creating a business profile is the first step to getting started with Instagram marketing. Instagram’s native analytics for business accounts provides primary data about follower demographics such as age, gender identity, location and when your audience is online. Instagram’s analytics can also give brands a glimpse of what type of content resonates with audiences with an overview of metrics such as reach and types of interactions. The native analytics provide baseline information, but many brands opt to use additional third-party tools to measure deeper metrics that reveal how to accelerate growth and improve strategy.
Once used exclusively as a photo-sharing platform, video has become one of the most impactful pieces for Instagram marketing strategies. Video content was first introduced to the platform in 2013 and has continued to grow ever since. Today, there are five video formats on Instagram, including Reels, IGTV, Stories, and in-feed video posts. With so many different ways to be creative with video content, it’s no surprise that 70% of social media marketers plan to increase video activity on Instagram in the near future. Experimenting with various forms of video content is an excellent way for businesses to grow organically on Instagram.
Although Instagram marketing can be one of the best ways to build a better online presence for e-commerce brands, creating content, developing new strategies, and social media management takes time. For this reason, the world’s leading brands turn to software like Dash Hudson to accelerate brand growth across key social media channels like Instagram.
Dash Hudson simplifies the process of creating and sharing visual content that your target audience craves by predicting the performance of photos and videos. Scheduling your social media content becomes a breeze with a feed planner and scheduler with recommended times to post. Accelerate your Instagram marketing with Dash Hudson’s automatic daily, weekly and monthly reports that will help your brand grow.
Instagram’s native swipe up tool makes it easy for brands to share links through a story. The swipe up feature drives sales, increases click-through rates, and lets marketers know which call-to-actions are effective. Instagram swipe up is only available for business accounts with over 10k followers or verified accounts, like confirmed public figures or celebrities.
Influencer marketing is popular on Instagram and drives engagement and audience growth for your brand. Although influencer marketing is known to have one of the highest returns of investments, it’s important to ensure that any creators fit your brand’s ethos. 94% of marketers believe only authentic influencers drive results. Digital natives can tell if brand partners are genuinely excited about a product and truly believe in a product or service.
Instagram carousels are a type of in-feed post with multiple photos or videos. You can upload a maximum of ten pictures or videos to each carousel. Approximately one in five Instagram posts are carousels and tend to have a higher engagement rate per post because they keep people on your feed longer.